Small Business Mavericks

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Google Gives Local Search A Boost

Small Business Mavericks

For example, for the query [lady gaga in ] performed on the US version of YouTube, we might predict [lady gaga in times square], but for the same search performed on the Indian version of YouTube, we might predict [lady gaga in India]. We launched a new system to find results from a user’s city more reliably. Improved local results.

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The Danger In Faceted Navigation

Small Business Mavericks

Visit Amazon.com and you’ll see examples of faceted navigation on just about every product page. When your customer is allowed to arrive at a product page from a variety of different pages on a site your e-commerce system has to pull in specific parameters to navigate the customer to each specific page. They do it well.

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Is Your Website Prepared For Mobile Traffic?

Small Business Mavericks

David Moth has published an interesting infographic on Econsultancy related to mobile statistics for 2011 (a good example of How Infographics Can Help Improve Your Social Media Appeal ). If you have a good analytics package you should be able to see how much traffic is coming from mobile (including the operating system used).

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