Jeff Esposito

SEPTEMBER 19, 2011

My favorite thing about the WordPress blogging platform is that outside of the backend system, no two blogs operate the same way. LiveFyre – There are a lot of comment systems out there, but none are on par with Livefyre. For example if you visit my site five times from the same platform, you will not see the box.

WordPress 44

WordPress Sites Postrank Wikipedia 44

Jeff Esposito

JULY 9, 2012

Depending on your CRM system, you can tie individual customers back to social profiles. As the social space evolves we’ll see more robust tools and text analytics systems that will make creating these segments much cleaner. If tracking leads is one of your key performance indicators, a service like Bit.ly Wait, you’re still reading?

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

JUNE 29, 2011

While those may seem like blanket buckets, look at the examples below to see how these buckets can help ease reporting. For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. Making money. Generating sales.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

APRIL 4, 2011

If Salesforce makes Radian6 exclusive to their clients, Oracle users (for example) will have to consider switching vendors in order to continue using Radian6. For example, what I use for social media monitoring is perfect for me. Well for starters if this is to happen, vendors are going to sell a one-stop solution for “social” CRM.

Radian6 52

Radian6 Social Media Social CRM Company 52

Jeff Esposito

JUNE 13, 2011

For example if you are using Twitter, you can count the number of @ replies that you receive or the number of overall conversations that you have each month. If you can’t do this through your site’s tracking system, you can use coupons or short URLs that tie back to social media. Tracking engagement can be done on a number of levels.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

JANUARY 5, 2012

Best Buy Manager Dismisses Best Buy Twitter Customer Service, Says “It Could Be Anybody” – this is a perfect example of how companies should make sure their policies in a public and social space (especially if you advertise one on TV) to the yeoman employees. While I would love to say I feel bad for Best Buy, I do not.

Library 30

Library News Social CRM Policies 30

Jeff Esposito

JULY 28, 2010

Their system digests it then displays the products on their site. The TGW feed was received at Amazon, their system inadvertently changed the set price to the same price as the single club price causing the issue. Instead, we’re left with another example of a company engaging before thinking of the consequences. Around 4:00 p.m.

Price 51

Price Issues Comments Company 51