Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

Communities 149

Communities Engagement Video Tourism 149

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Engage your customers directly via social media and mobile initiatives, and Web 2.0 I will take full advantage of Social Marketing and enhance the social media strategy for my hotel in 2010.

Hotels 85

Hotels Tourism Travel Social Media 85

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition. Instagram benchmarks.

Industry 121

Industry Real Estate Social Media Sports 121

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. You can look for opportunities to reinforce social messaging across platforms. Conduct a social media audit.

Template 145

Template Templates Social Media Tools 145

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.

Activities 138

Activities Communities Social Media Class 138

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Who has time for this?

Industry 231

Industry Real Estate Social Media Travel 231

Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. A lot of the BTS team’s efforts involve engaging with fans on social media and encouraging them to help BTS beat records on streaming services. Visit Seoul.

Social Media 97

Social Media Brands Marketing Tourism 97

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. As I’ve written several times, the people in your company responsible for email, and the people responsible for social media should be the same people.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). An example of this is how Spotify uses machine learning to improve content recommendations.

Sentiment 102

Sentiment Analysis Patterns Price 102

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Mindjumpers

SEPTEMBER 6, 2013

VisitCopenhagen is the official Tourism Organization of Copenhagen and they upload pictures of Copenhagen daily – atmospheric and beautiful pictures, which make every Dane proud of their capital and every foreigner wanting to jump on a plane right away. Facebook Is Global, But Social Is Local. VisitCopenhagen.

Instagram 272

Instagram Brands Tourism Sports 272

Sprout Social

JANUARY 12, 2023

Plus, we’ll share a bit about Sprout’s own journey to do the same just a few years ago and examples of other brands showcasing their values effectively on social. 3 examples of brand values. The following examples of brand values will get you started. Sprout Social. What are brand values? Embrace Accountability.

Brands 127

Brands How To Authentication Exercises 127

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 224

Social Media Class Creative Commons Flickr 224

Sprout Social

NOVEMBER 17, 2022

Use video to carry out a social media contest. Give your engagement a boost by creating a social media contest fueled by video. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Instagram Reel ideas for higher education institutions.

Types 116

Types Instagram Brands Collaboration 116

Laurel Papworth

APRIL 14, 2013

Mongrel Media: Traditional vs Corporate vs Social Media. I’m betting on the mongrel Corporate taking over Heritage AND Social channels. Traditional media is meant to be impartial but currently is using sponsored “columns” written by banks to bolster up the likes of Australian Financial Review.

Social Media 100

Social Media Press Release Banking Real Estate 100

The Realtime Report

NOVEMBER 16, 2021

You can search online for accommodation deals near major tourist attractions in the city (using websites such as Groupon, for example) rather than splurging on expensive hotels. You can book tours through the social media pages of tourism boards.

Travel 91

Travel Transportation Hotels GPS 91

Ignite Social Media

MAY 1, 2019

For example, if you are a tourism brand, create an audience of users who have been identified as frequent travelers. For example, you might want to create a more general lookalike audience for users who visit your website. Competitor Targeting – Create an audience to target users who are fans/followers of competitors.

Tourism 78

Tourism FAQ Buy Travel 78

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. Soon, brands joined in on these trends too.

Trends 125

Trends Hashtag Meme Sports 125

Pixlee

JULY 3, 2019

This AI program is a great example of how modern technology can bring a brand close to consumers. Old Navy curates this content from various social media platforms and displays it on its website. The small town of Breckenridge, Colorado managed to increase the flow of tourism coming in by leveraging the power of social media.

UGC 59

UGC Brands Apparel Content 59

Sprout Social

APRIL 15, 2020

Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together. Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. If anyone wants to hang we’re going live on Zoom here: [link].

Strategy 142

Strategy Metrics Hubspot Retail 142

Firebelly

AUGUST 23, 2012

According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. For example, a basic $150 Snowball mic can produce some better-than-average sound quality.

Picasa 177

Picasa Content Vimeo Tourism 177

Bare Feet Studios

SEPTEMBER 8, 2010

Along comes social media which is so conversational, creative, interactive, mostly free and bam! Here are a few examples inspiring me today: 1. My example is the USPS.com website, on a Mac. Visit them to learn more here about s ubmitting your example of using word-of-mouth to build your brand – oops!

Social Media 96

Social Media Upcoming Conference Social Networking 96

Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia.

Campaign 43

Campaign UGC Content Tourism 43

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203

Lurker Klout Policies Tourism 203

Akamai Marketing

FEBRUARY 22, 2011

This is a discussion in social media circles today, and everyone has their opinion. For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. So why do it at all?

Tools 163

Tools Klout Policies HootSuite 163

Keyhole.co

MAY 15, 2023

For example, some studies have found that travel and tourism posts fared best on Friday mornings, whereas media and entertainment posts fared between Tuesday and Thursday afternoons. People’s routines change based on the day of the week, which means their social media routines will be impacted too.

Instagram 52

Instagram B2B Tourism Engagement 52

Bare Feet Studios

JULY 16, 2010

Their biases and perspectives are quite different though, and that makes for a good panel that keeps us from drinking just one brand of social media koolaid! The best social site for musicians currently: Reverb Nation. Here are some highlights from my notes I wanted to share with you. Aloha, Share/Bookmark Thanks for reading!

Social Media 88

Social Media Upcoming Conference Social Networking 88

Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. The better social web monitoring services also cost real money, in addition to the time it takes to set them up.

Tourism 40

Tourism Social Media Blogger Upcoming 40

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it. These fine folk did: Jan.

News 274

News Google SEO Postrank 274

Kikolani

FEBRUARY 19, 2010

Showcase of city tourism websites. Email newsletter design – guidelines and examples. 7 ways to improve your social life. 20 long exposure photography examples. Photography on the Earth’s Poles – 50 beautiful examples. Social Media. 39 social media tools I use today.

Mashup 101

Mashup Resources WordPress Tourism 101

Convince & Convert

APRIL 6, 2011

Guest post from Jessica Carlson , a social media manager at Off Madison Ave who specializes in building social communities that create brand loyalists and garner key insights. Filtering for keywords might help keep the overall tone positive, but doesn’t that fly in the face of social media in general?

Tips 147

Tips Tourism Communities Social Media Management 147

Bare Feet Studios

MAY 27, 2010

Rox: How long have you been using social media? I started using WordPress for my blog after than and going to the Social Media Club meetings to learn more. Rox: What is your larger strategy in using social media? Rox: Do have a specific example of how social media directly is supporting your business?

Social Media 77

Social Media Conference Upcoming MySpace 77

Absolute PA

JANUARY 27, 2012

I’ll be flying to Edinburgh to present a talk on social media at Farm & More – The Farm Diversification Event – an annual get together for the farm retail and diversified farming sector. The one essential ingredient you need before you even start on social media.

Eventful 60

Eventful Travel Tourism Retail 60

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. So if you’re trying to figure out social media, and are about where I was a year ago, listen up. I’m pleased to tell you that I did, indeed, go eat a dosa that day. I’ve used it to find sources and new handbags.

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162