yMarketingMatters
MARCH 4, 2013
whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e.
yMarketingMatters
NOVEMBER 1, 2013
Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. For example, when I recently connected with a small business owner as a potential client on LinkedIn, instead of sending the standard default Linkedin invitation, which looks like this: .
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yMarketingMatters
FEBRUARY 8, 2016
There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. What’s your URL?
yMarketingMatters
OCTOBER 4, 2013
In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Social media may be free, but think about the value of your time!
yMarketingMatters
OCTOBER 21, 2012
For example, when I set up my new Facebook business page, the randomly assigned number and URL was [link]. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. This is so long and cumbersome to put on marketing documents.
yMarketingMatters
FEBRUARY 26, 2014
As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users.
yMarketingMatters
OCTOBER 25, 2013
For example in the screen grab below of a client’s Facebook Insights – highlighted in red – some posts have LOW Reach but HIGH Engagement. Facebook defines engagement as including all clicks, not only comments, likes and shares. More Good Posts on Facebook Insights: The 7 Best Features of the New Facebook Insights .
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