Social and Logical

DECEMBER 3, 2010

Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. Examples of consequences: the acquisition of helpful or valuable knowledge, feeling recognized, the discovery of an ideal product, service or connection. Consider these three sequential components. The Antecedent.

Analysis 186

Analysis Social Media Course Examples 186

Social and Logical

DECEMBER 3, 2010

Understanding concepts is a completely different experience from seeing actual examples. There are countless examples beyond the ones I gave above. Back in February, I wrote about a company called Threadless as an example of a social media campaign to learn from. And there is the result of using these tools.

Tools 150

Tools Collaboration Consultant Skills 150

Social and Logical

DECEMBER 28, 2010

A people-centric look at social media Search Social and Logical About Who Knew Paper Towels Could Be This Fun? 28 Dec Social media usually works best when its has to do with topics that people naturally enjoy talking about. Maybe if we are discussing chores or errands. Theme: Bueno by WooThemes.

Embedding 150

Embedding Analysis ROI Conversation 150

Social and Logical

DECEMBER 3, 2010

These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies. In social media, they would include our Twitter followers, Facebook fans etc. Components.

Strategy 150

Strategy Construction Aggregator Loyalty 150

Social and Logical

DECEMBER 6, 2010

Alan Pearcy who wrote the post had this to say: Amid the current social media frenzy, it’s completely unfathomable to think how wrong this campaign went–just terribly, terribly wrong. Creativity could have been used to have the celebrities ask their social media followers to contribute, instead of dying digitally.

Campaign 186

Campaign Social Media Eventful Advertising 186

Social and Logical

DECEMBER 7, 2010

Most of what happens in the world of marketing and social media can be explained through the findings of research psychology. Also there is a dynamic called the Law of Unintended Consequences , where “actions of people…always have effects that are unanticipated or unintended.&# - Rob Norton, author and consultant.

Campaign 170

Campaign Pharmaceuticals Research Project 170