Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Social Media Paid Search comScore Posterous 236

Adam Cohen

AUGUST 24, 2010

Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Three Industry Examples. Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. Related Posts.

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Company Social Media Posterous StumbleUpon 231

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask.

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Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask.

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Social Media Collaboration Communities Community Platforms 100

Adam Cohen

SEPTEMBER 2, 2010

One of my favorite examples of this application is the Converse Domaination effort (it’s worth the watch, go ahead, I’ll wait). Social media is providing new tools, technologies and techniques to identify, engage and activate. Brand Fusion: Creative, Search and Media (4). Social Media Does Not Exist (17).

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Tools Posterous SEO StumbleUpon 247

Adam Cohen

NOVEMBER 1, 2010

In each of these small examples, the communication is mostly 1:1. Have an example to share? How Often Do Ethical Questions Impact Your Social Media Efforts? (8). Co-opetition in the World of Social Media Marketing (10). Same with instant messaging. Photo credit: fdmount via flickr. Related Posts.

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Facebook Instant Messaging SMS Posterous 240

Adam Cohen

JUNE 17, 2010

Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Social Media Chat Tuesday, July 21st (1). Tags: Interactive Marketing Social Media Billboard Digital Fusion Personalization. Spot on for Billboard magazine. Related Posts. Tweet This!

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