Mindjumpers

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Should Brands Give Up on QR Codes?

Mindjumpers

Here are two examples of how companies have managed to create actual interaction with their users and thus succeeded in adding more value to the brand through the use of the QR codes. Do you have any best practice examples of companies using QR codes? Emart SunnySale Campaign. Similar Posts: LinkedIn Launches ‘Follow Company’ Button.

Brands 269
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2012 in Recap: The Year of Visual Social Media

Mindjumpers

Throughout the year, we’ve seen great examples of brands leveraging Timeline for visual storytelling and thus optimising fan engagement by encouraging fans to go back in time and explore the Timeline. Take for instance LEGO’s Timeline , which goes back to when the company was founded.

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Facebook Testing ‘Want’ Button: What to Expect

Mindjumpers

Retailers will, for example, more easily distinguish between the most and least popular products and which visual way of presenting products generates the most sales. Expand fan base and product awareness.

Facebook 260
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5 Tips: How Brands Can Use Foursquare to Grow

Mindjumpers

Something for free (for example, ‘enjoy a free dessert if you buy an appetizer and main course’). Educate your staff : If you are a retail chain running a foursquare special, it is best to let your staff know about it, because all the hard work goes in vain if your staff turns away a special winner!

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Studies Determining The Value of a Facebook Fan

Mindjumpers

As they use as an example, this equals that Starbuck’s 6.5 For retailers, each new fan acquired on Facebook should be worth 20 additional visits to your website over a year. Further, Vitrue reached the conclusion of the exact amount of $3.6 million fan base is worth $23.4 million in media annually. >

Hitwise 255
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The 10 Key Mobile Trends for 2011

Mindjumpers

Augmented reality will enhance games and retail. For example, you can try on fashions from your PC or smart phone. Juniper predicts that this and the use of WiFi for capacity relief may alleviate some of the problem, but the real solution will be mass deployment of LTE (Long Term Evolution) networks.

Mobile 232
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Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. Furthermore, it states that retail was selected primarily because 86 of the Top 100 e-Retailers ranked by ComScore in Europe have a Facebook presence.

Retail 230