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Big data: seeing the forest and the trees

Sherrilynne Starkie

Canada (Photo credit: Wikipedia). Big data is a collection of data sets so large and complex that they difficult to process with commonly used software tools. Big data is a collection of data sets so large and complex that they difficult to process with commonly used software tools. And it can be used for good.

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Cambridge Analytica vs Beacon – Facebook Australia Quantium

Laurel Papworth

From Wikipedia “Beacon formed part of Facebook’s advertisement system that sent data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. ” Wikipedia Beacon Facebook. ” Wikipedia Beacon Facebook.

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9 Criteria For Selecting A Social Media Agency

Dave Fleet

Good agencies will not only provide a way to manage the inter-agency relationship, but provide examples of times they’ve worked productively with other agencies to achieve the best possible results from the client. Look for these examples and for their suggestions on how to work collaboratively with your other agencies.

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How to Use a Marketing Gantt Chart (with Free Template Download)

Oktopost

Henry Gantt ( Wikipedia ). For example, in a Gantt chart for a content marketing campaign, the task “Submit guest post to industry publications” would depend on the “Write guest post copy” task being completed first. Consider the example mentioned in #1 in the previous section – an employee advocacy campaign.

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Reputation Management: Working with Testimonials and Reviews

Kikolani

First Steps in the Reputation Management Process. This includes the process of strategizing. An example of a service that can help you in that area is the one mentioned on Wikipedia ( ReputationDefender ). Continuous process improvement. In those cases, your brand may have suffered some hits to your reputation.

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Free Culture and Attention as Currency

Waxing UnLyrical

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. The only part of the process being short-circuited is the mobilization process.

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Semantics: Social Media Policy, or Guidelines?

SocialFish

We call many documents policies, when they are really guidelines, procedures, rules, directives or processes. For most associations, policies are set at the board level, while the staff defines how, when and where the policy is to be implemented – through procedures, guidelines, directives, processes or even best practices.