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Social Media Success Starts with Listening

Webbiquity SMM

&# Whether you’re just getting a social media program started or are trying to revive a flagging effort, here’s a process that will tune your social media marketing efforts for greater success. Find out who’s talking. Filter to find the influencers. Share this on LinkedIn. Share this on Mixx. Share this on Reddit.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Small companies may have so few social mentions to track that the process can be done manually, leading to theoretically perfect accuracy. This is a very important metric to track, but accuracy can be a challenge, particularly for mid-sized companies. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Share it on StumbleUpon.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer? Great resource.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Looking for examples of social media success to emulate? Giedrius Ivanauskas supplies 17 lists of social media case studies such as WOMMA’s Case Study Library and 35+ Examples of Corporate Social Media in Action from Mashable. B2B Social Media Example: GE MarkNet by Social Media B2B. Social Media Trends and Predictions.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

I actually think a lot of these questions often come from the client side (Q 3 is a great example of this) – and where equipped, PR firms (or whoever is providing advice) should help with their understanding / education by using the questions you've suggested.

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