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A Day I’ll Always Remember

Convince & Convert

Each shift concludes with a step-by-step process guide to help direct the implementation of what you’ve just read. It’s co-sponsored by Radian6 (Amber’s employer), and ExactTarget (my long-time client). Feb 14 Radian6 Webinar. Make a Calculator. Bonus Material. Thank you for your support and generosity.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on.

Sysomos 273
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The 3 Building Blocks of Social Business Evolution

Convince & Convert

It requires people to actually communicate — processes and governance models that help shape employee behavior online — and technology to facilitate collaboration across the organization. 3 Building Blocks for Social Business Evolution A social business is built upon three pillars – people, process and technology.

Jive 148
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Small companies may have so few social mentions to track that the process can be done manually, leading to theoretically perfect accuracy. This is a very important metric to track, but accuracy can be a challenge, particularly for mid-sized companies. Tweet This!

SM2 187
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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Now, the calls are coming through online, via the social phone.”. Research and Development.

Company 142
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The Gamification of Social Media

Social Media Marketing

Below are some examples. I could see companies like Radian6 (recently acquired by SalesForce.com ) acquiring Empire Avenue as an adjunct to their business. While this may seem limited to individuals at this point, Empire Avenue does allow brands to get involved and has a separate business signup process.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. And of course thanks for including Radian6. And of course thanks for including Radian6.