Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Customer feedback system and process sophistication. Other industries should take note immediately.

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Content UGC Community building Hotels 253

Waxing UnLyrical

MAY 18, 2016

Ask open-ended questions that will help you to understand what motivates the interviewee and how they achieved (or are in the process of achieving) their goal: What inspired you to take this path? (To Here are some examples: Formation of an Idea – The idea was sparked during the emptying of a filing cabinet.

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Press Release Organization Fashion Survey 189

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: Process is not the enemy we often make it out to be. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 45 Days To Compose A Tweet? Silly, But….

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Campaign SMS B2B Case Study 194

Waxing UnLyrical

AUGUST 7, 2013

For example, “I was wrong to let this carry on for so long.” This is perhaps the trickiest part of the process because “explaining” can tornado you back into rehashing the same destructive issues all over again. For example: “I did X as a response to my feeling Y. Lay your cards out on the table.

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How To Embedding Exercises Class 222

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Include volunteering in your communications process, mainly research and planning. Create a ladder of donations and a “buy-in.”.

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Organization Communities CSR Class 132

Waxing UnLyrical

AUGUST 5, 2011

Often times, to combat the chaos we look to streamline and automate any and every process that we possibly can. I see many businesses using Hootsuite for example. After all, that makes perfect sense, right? The easiest way to free up our valuable time is to automate something that consumes it.

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Waxing UnLyrical

OCTOBER 19, 2016

But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. round-up stories in which your competitors are mentioned but you are not).

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Diagrams Analysis Research Sentiment 100

Waxing UnLyrical

AUGUST 10, 2016

Pictures, videos, and other visual media are processed 60,000 times faster than text. For example, tweets with images receive 150% more retweets than tweets without images. Here’s an example of how the Bitly team used an image to enhance a tweet about a recent interview we ran with singer Elizabeth Lyons.

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Waxing UnLyrical

MAY 13, 2019

Using our example above, there are lots of groups advocating green living on different social networks. When they process and analyze it, they can offer more personalized and improved response or services to customers. Groups and communities enhance the feeling of community , which is core to social media. Review Trackers. TalkWalker.

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

AUGUST 30, 2011

It’s a process. The process that it follows is: Which people have the largest share of voice about a specific search topic. This process explains how to find them. Resting behind the methodology are several key insights: Influence without context is irrelevant. If you are looking at influence, then go for Justin Bieber.

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Influencer GPS Metrics Social Media 179

Waxing UnLyrical

OCTOBER 24, 2011

just one post shows just how hard the process can be in finding the right fit for your business when it comes to public relations. for example) if you don’t have any hard placements yet. A truly confident PR pro will not be afraid to show what they are working on and where they are in the process. The saga continues.

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Waxing UnLyrical

APRIL 8, 2015

Perhaps you cite a successful example, a simple case study, of how you helped one of your existing clients achieve success. In a discussion with the CEO of a startup or a branding agency, for example, I might phrase my questions in my authentic Woodstock style. And how did you get them talking? What’s keeping you up at night?”

Marketing 100

Marketing Case Study Exercises Meeting 100

Waxing UnLyrical

FEBRUARY 19, 2013

For example, I’m not taking on software manuals. For example, I wrote this post during my 10% portion of the day, getting ideas on paper so I can learn from them. For example, certain kinds of manufacturing probably have stayed largely the same or a longtime. I went down the middle. I won’t take gigs that aren’t cost-effective.

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Education Project Exercises Startup 235

Waxing UnLyrical

JUNE 17, 2016

It’s a tool with a step-by-step process, that is really easy to use, gives you examples of the kinds of metrics you should put in place depending on which stage of the marketing funnel you’re in, and helps you tie it all together. AMEC is literally holding your hand and walking you through a smart measurement process.

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Metrics Banking Conference Consultant 100

Waxing UnLyrical

JUNE 7, 2018

If you read through these examples and think, “I don’t do all those things when I develop new content,” I hear you. Honestly, I’d be lying if I said I always hit every step in this process. Finally, we implement the plan we’ve created, sending our content out the door and on to our well-understood audience.

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Waxing UnLyrical

APRIL 15, 2013

To a certain degree, I’m on his side…we should pay attention to that aspect of the process. Yes, you need to maintain an ongoing dialog with your public, and social media communication, as one example, is a way to accomplish that. That we should be exploring ways in which to improve our online communications.

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Banking Flickr Organization LinkedIn 240

Waxing UnLyrical

MAY 17, 2018

The premise was that no artificial barrier (a passport, for example) would keep people traveling from abroad TO the U.S. You have to figure out the frustrating, incrementally-detailed process of working legislation through to a successful outcome (and that doesn’t even approach the implementation part).”.

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Exercises Creative Commons Issues Groups 205

Waxing UnLyrical

APRIL 15, 2016

For example, a former client that we work with on and off wanted some advice on an influencer program. I bet you could come up with some very creative ideas – those are just a few basic ideas as an example. I might – might – actually go through their process just to experience it (and then write about it after).

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Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

OCTOBER 25, 2011

The only part of the process being short-circuited is the mobilization process. Whatiswrongwith.me , The Arab Spring or The Pink Chaddi movement are varying examples of this phenomenon (recommended reading: Clay Shirky’s The Cognitive Surplus ). And, as with all cultural shifts, economic shifts are inevitable.

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Startup Wikipedia Creative Commons Tumblr 204

Waxing UnLyrical

MARCH 12, 2014

If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie. Also be sure to always give credit where credit is due if you sourced the image from elsewhere, and don’t break any blatant rules in the process.

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Meme How To Marketing Community building 191

Waxing UnLyrical

JANUARY 20, 2016

For example, if your identity contains mostly classic neutral colors, don’t go overboard with bright colors that don’t mesh well with your logo. ” You may need to ask yourself a few questions to help you through this process. This is how your potential clients will begin to identify with you. imaginative.”

Strategy 100

Strategy Tips Marketing Project 100

Waxing UnLyrical

MAY 23, 2012

In a startup nonprofit, the founding team is responsible for setting an example: this team should be the first to donate to the organization so that others will follow their lead. Use compelling storytelling with images and videos to connect a donor’s donation to a tangible impact or result of their donation. Be good stewards.

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Tips CPA Startup Consultant 199

Waxing UnLyrical

APRIL 29, 2015

Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause. “We It provides an opportunity to improve an entire community through the efforts of the fundraiser. But does it work?

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

APRIL 22, 2015

For example, your blog could be funny and focus more on your opinions on common industry issues. Follow a simple editing process (complex processes with multiple editors dramatically change the original piece). But most business blogs sound the same and don’t do enough to keep attention. Drop the hype and fancy language.

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How To Hubspot Flickr Engagement 100

Waxing UnLyrical

FEBRUARY 12, 2016

Instead of forcing penitence on yourself and making yourself miserable in the process, why not give up whatever stops you from having a really great relationship with yourself? In a Social PR world, for example, you could: Give up stressing over meaningless metrics and focus on what really counts.

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Consultant Flickr Metrics Communities 100

Waxing UnLyrical

FEBRUARY 17, 2016

For example, as a message strategist, it is not my job to generate 100% of the messaging for organizations; it’s my job to manage the tasks that will create clever content for organizations as part of the overall marketing mix. If you don’t invoice well, you have an accounting problem. If you can’t manage projects, you have a scale problem.

Consultant 0

Consultant Industry Collaboration Project 0

Waxing UnLyrical

MAY 1, 2013

I told her she needed to set up some kind of new business process by which she could hold herself – and her business – accountable. For example, I’d hate to be a telemarketer (but, if I had to be one, I’d be the best friggin’ telemarketer out there), for example. If that’s not sales, what is?

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Consultant Course Issues Flickr 236

Waxing UnLyrical

APRIL 25, 2012

While direct marketing, PR, advertising, personal selling, and online processes are imperatives for any company to deliver its messages, it’s essential to deliver these messages in an integrated way. For example, things that Red Bull could have done better: #givesyouwings is trending on Twitter and the company is doing a great job with it.

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Energy YouTube Travel Campaign 160

Waxing UnLyrical

NOVEMBER 20, 2018

For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

AUGUST 2, 2011

For example, anacondas grow up to 20 feet long. But it’s still rattling around in the pan, a little lump of information not yet alchemized into the golden part of my gray matter that processes and implements with experience and application as its back-up. I heard it. From a respectable, authoritative source.

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Patterns Applications Flickr eBook 176

Waxing UnLyrical

FEBRUARY 20, 2013

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? In fact, even those who don’t think they do it, probably do.

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Reputation Consultant News Flickr 273

Waxing UnLyrical

NOVEMBER 7, 2014

As I was going through my notes, and organizing tasks and to-dos in Asana , I realized sharing how we go about blueprinting – our process of researching and developing – a strategy might be helpful to you. So here we go. These are three key areas of research we undertake as we kick off an engagement. Tying things together.

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Strategy Consultant Research Organization 243

Waxing UnLyrical

AUGUST 17, 2011

Clients are a no-brainer, but even within that amorphous “client&# structure, there will be those who are more or less familiar with various things we need to understand; internal processes, messaging, various programs, relationships (and power equations), etc.

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Proposal Flickr Class Upcoming 203

Waxing UnLyrical

JUNE 10, 2015

For example, the hypothetical pet grooming website might sell upscale products and decide to target owners of purebred dogs who earn more than $100,000 per year. There is some guesswork involved in this process, but you should try to find a narrow enough range that you can actually picture your target customer. What do they look like?

Content 100

Content Case Study Consultant Buy 100

Waxing UnLyrical

JUNE 22, 2016

For example, what’s most likely to get click-through on Facebook: a link or an organic article ? Validating a Player Card (or any Twitter Card) is a uniform process, but requires some additional information for approval. Distributed content is an effective way to have more control over your social messaging.

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Content Apple Drupal WordPress 128

Waxing UnLyrical

NOVEMBER 1, 2012

A good and successful example of combining a for-profit with a social mission is TOMS Shoes. dollars go throughout the startup process and beyond. Yes, there is such a thing as conscious capitalism and I’m a big believer. “SMAC! Sock Monkeys Against Cancer” will operate under Jennifer Windrum Inc. Like TOMS, SMAC!

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Startup Banking Research Campaign 245

Waxing UnLyrical

JUNE 9, 2011

You simply select what kind of project you want, post the info along with how much of a “prize&# you’re offering (they suggest $149 as a starting point, obviously if you offer a higher prize, you’re likely to get more entries), and then a contest starts among the designers (examples below, image courtesy MycroBurst).

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Project Metrics Communities Sites 216