Small Business Mavericks

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PPC Spreadsheets & Heatmaps: A Genius Idea

Small Business Mavericks

His example uses the Hour of Day report from the AdWords Dimensions tab. This is his “mistake” example, so you can appreciate what comes next. But once you go through the process and get it set up you are good to go. The payoff comes in his last example. At one glance, you can see what changes when.

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Two Sides of SEO

Small Business Mavericks

Ibemere Obinna makes a good point when he says, “ SEO for real estate marketing is a journey, not a destination “ But his observations actually are valid for all internet marketing, because no matter what your industry is, the same two sides of SEO apply: the process of reaching your search engine ranking goals.

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Is Your Marketing Strategy A Marathon Or A Sprint?

Small Business Mavericks

I think that marketing should be approached like a marathon runner approaches training because you want to be doing a process that will be consistently getting you somewhere in the long run. .

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When Is It Time To Call In The Professional?

Small Business Mavericks

The classic example is fixing the sink. First you have to research the problem and solution, then you need to go to the hardware store and purchase the tools and supplies, and finally there’s the actual process that always is trickier than you thought it would be.

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Online Coupons For Small Business – The Good, The Bad And The Ugly

Small Business Mavericks

In this case, it may have been wise to cap the coupons at 50 or 100 – better yet, to rethink the whole process. Through Twitter (and Facebook) you can announce short deals; for example, you can offer a decent discount for all lunchtime (11:30 am – 1:30 pm) transactions.

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One Quick Way To Increase Local Traffic

Small Business Mavericks

Brianna Collier has a simple guide to this process on the Showing Suite real estate blog.) Many times there will be great examples in another business niche that can be adapted to your own marketing strategies. She set up an automatic tweet when the temperature was 31° in her target location. It said, “too cold to go outside?

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Would An Online Presence Save Your Business?

Small Business Mavericks

Book shops are a great example. Better yet of course are those bookshops that have a checkout process and who are prepared to mail off those purchases. They have effectively ceded any online sales to those businesses who have had the foresight to create an online presence. The unfortunate part of this problem is money.