Sherrilynne Starkie

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data is a collection of data sets so large and complex that they difficult to process with commonly used software tools. For example, tools that used to be for elite athletes, like the Nike+ Fuelband , are now becoming ordinary things. A good example is Jana, a company that makes users a partner in their own data.

Data 327
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Industry certification a must for social media career success

Sherrilynne Starkie

Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). For example: Auditory learners need ample time to process information. Some cost thousands of dollars. And colleges, universities, and other institutions offer some. How To Choose?

Industry 170
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Measuring what matters in communications

Sherrilynne Starkie

We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process. So the process is this. Examples include driving traffic to the website, driving sales inquiries. Alison Gareau: In thought leadership, for example, there’s other metrics.

Policies 231
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A new brand for IABC

Sherrilynne Starkie

The conference kicked off with Robin McCasland , IABC’s immediate past chair and Priya Bates , leader of the brand task force, presenting an explanation of the brand development process including a discussion of values and the rationale for the change. It won the opportunity following a competitive tender process.

Brands 150
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Third Tuesday feat. Craig Silverman

Sherrilynne Starkie

He shared one example from his hometown paper, The Chronicle Herald of Halifax, which had managed to mis-spell its own name in a headline. He provided a quick demonstration of the tool to show Third Tuesday Ottawa how it can help simplify the content development process from ideation right through to publishing.

Curation 299