Josh S Peters
JANUARY 16, 2013
This is of course just an example, for your own business you will need to build your own ZMOT model by determining the “who, what, where, when, why and how” of your customer base. Your search and social strategies can and should play into this part of the ZMOT process.
Josh S Peters
JANUARY 6, 2012
In the example the title has a ? The easiest way I’ve to find out what that limit is (and the process I used here) is to share a link with a long description then copy the text (minus the …) and paste it in a character counter. Google Plus Description Limit is 200.
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Josh S Peters
NOVEMBER 18, 2009
If needed diagram out your current processes and look at the ways you can get people to the various parts. A good example of good looking fbml tabs is The Gap (Born To Fit, Jeans, and Born to Share tabs). You don’t want to send someone to step 1 if they are already at step 3. Two things to keep in mind.
Josh S Peters
OCTOBER 4, 2011
It’s still used as an example of gold star customer dis-service and was something that easily could have been avoided. There is no one at the other end of that phone. We all remember the United Breaks Guitars fiasco right? However there was a glaring lack of talking points about improving their customer service.
Josh S Peters
NOVEMBER 5, 2009
Someone dropped the ball somewhere and left communication out of the process. Until people realize that this isn’t the old west and playing fast and loose doesn’t cut it anymore we’re going to see more and more examples like this popping up. What matter is they didn’t communicate and it’s costing them.
Josh S Peters
NOVEMBER 3, 2009
Is there an example, a case study? Just like PPC it will take time and effort to refine your process, optimize for content and results, but once you get it down you should have a good setup that is bringing you some decent leads for your business as well as helping you connect to the community of people who use / like your type of products.
Josh S Peters
NOVEMBER 23, 2009
However, to start with we’re going to hit the big three to give some examples and ideas. Building a blog readership is a long slow process but you can do it by creating good, informative content that people want to share about not just your products, but your niche in general. Become a source of industry news and information.
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