Janet Fouts

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Defining Your Personal Mission Statement

Janet Fouts

For example: To do [X Action] for [Y group of people] to [have Z impact] with [optional: other details]. This process doesn’t have to be a “one and done” In fact, it is pretty unlikely. Sometimes a personal mission statement is just one sentence. Tweak it until it feels right.

Loyalty 205
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Gaming Mindfulness

Janet Fouts

In case you’re not familiar with the term, gamification is the process of using gaming elements like scoring, competition, play, and rewards to encourage action. It works particularly well with problem-solving where badges or scores indicate competency. Gamification is certainly not a new way to engage us and create good learning habits.

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IS Your Website GDPR Compliant?

Janet Fouts

If your company processes large amounts of sensitive data, like Twitter for example, then they are required to create the role of “Data protection officer” whose sole responsibility is the protection of customer’s privacy. Just because it’s an EU regulation doesn’t mean you can ignore it here in the US.

Privacy 87
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Social Media Listening – It’s About Emotions

Janet Fouts

For example, we may say, “Oh I hate it when it’s easy to win”. Humans still have to process this data and guage what the feelings associated with it are. It’s not entirely accurate to use tools that judge sentiment as a data point either. Do I hate winning? Nah, we’re being facetious.

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Should you start a Google+ page for your business?

Janet Fouts

For example: A page can’t follow you until you follow it first or mention it in a post. There is a process called page verification. Look at H&M for example. All my clients are asking and it’s a tough question for many. For most small businesses I’m saying no, wait a bit. That’s the really sad part.

Google 132
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What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

Plus, you can preview the update on each social network so you can make sure that your post looks OK (for example, images could be too wide/small). Users can also create drafts to be approved by editors, helping to simplify the whole process. Next, you can schedule it, or publish it now.

Tools 217
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14 step bare-bones guide to influencer outreach

Janet Fouts

You may want to start by searching only blogs, or only Twitter or videos for example. At Tatu Digital we’ve been doing influencer and blogger outreach for our clients for some time now and we’ve got the process down to an art. Follow all of the links you find to see how relevant the other material that person is posting is.