Direct Marketing Observations

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Which means that your company might be culturally changing its digital capabilities as it pertains to process, product, services, technologies and assets in all to improve operational efficiency, enhance customer value and the customer experience, manage risk, and uncover new opportunities to compete and make money.

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15 reasons to love social media

Direct Marketing Observations

2) If I need a really good PR firm for example, I can contact that perso n today and we’d know each other well enough to have a very nice conversation… without the usual vetting process. 4 years ago, I did not have anything remotely close to this type of network. I asked and they said yes. We already know each other.

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You have 11 months to step up your social media game

Direct Marketing Observations

Here’s an example: You see as a society we’re just not satisfied. What is left is for you and even me, to take all of these thoughts and processes and put them to good use and into action. We’re all constantly looking for a new approach, a new way to do things. Social media is no exception. No more selfish consuming.

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Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

On other networks, however, see Snap for example, the act of communicating has escalated and changed. There are some great content creation tools these days and the whole process of creating content for social is an industry in and of itself. The crazy thing about social media content today? It’s not bad. It’s not boring.

B2B 100
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Content is under scrutiny? It’s about time.

Direct Marketing Observations

I’m using Google search results as the prime example here. I cannot tell you how frustrating it is to have to sort through garbage search results both personally and on behalf of a client; to be bogged down with the process of weeding through content farms. I look at the URL under each search result.

Content 162