Dave Fleet

FEBRUARY 22, 2011

Written by Russell Bishop, a colleague of David Allen (of Getting Things Done fame), WTW leads the reader through a series of both theoretical and practical examples of workplace roadblocks, and offers simple questions you can ask you help navigate around those roadblocks. When processes get in the way. It’s all about you.

Analysis 258

Analysis Influencer Buy Meeting 258

Dave Fleet

AUGUST 22, 2011

In fact, along with the examples spread liberally throughout the book, there’s a whole chapter consisting purely of case studies of eight diverse organizations using social media in diverse ways. Why does this matter? You don’t need to be a social media expert; you don’t even need to be a digital marketer.

Review 369

Review Case Study B2B Marketing 369

Dave Fleet

FEBRUARY 28, 2013

This is not to say that those norms are completely incorrect, but that there is a practical reality for brands operating at scale – structure changes, processes change and the norms have to change. From One to a Million: Managing Social Media at Scale from Dave Fleet. Key points from the presentation: 1.

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

JUNE 15, 2010

For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

MARCH 5, 2012

Combined with the new Timeline for brands, Facebook in one fell swoop has both expanded the overlap of advertising with content, and has reduced the impact of other creative assets (for example, you can no longer direct people to a default tab other than your wall) in one fell swoop. Implications of Facebook’s advertising changes.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

MAY 25, 2010

Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading). However, we’re still seeing social media marketing campaigns built with this implicit process. You know what you don’t see anyone recommending?

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

FEBRUARY 11, 2013

However, a completely decentralized approach can lead to coordination challenges in terms of things like messaging, global marketing campaigns and announcements, but also from a coordination perspective (for example, how do you hand-off community management assignments between teams if they are on different platforms).

Team 378

Team Organization Social Media Campaign 378

Dave Fleet

SEPTEMBER 28, 2012

As Marketing Pilgrim noted, Forrester’s report shows that 30% of repeat sales involve email in the process. I’m not at all surprised to hear that email is highly effective for repeat customers – they’ve said they want to hear from you. Social can underpin and enhance other functions.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

APRIL 25, 2011

Cameras were introduced into legislative forums to broaden access to the political process. I very much doubt it, and it’s certainly not going to be the last, but it’s a great example of the way that politics is changing as the technology around it does the same. Speaking without speaking. Crowley (D-NY) – Speechless.

Education 256

Education Forums YouTube Social Networking 256