Buzz Marketing for Technology

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Social data can also be invaluable in the media planning and buying process.

Process 205
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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. For example, del.icio.us, used with judicious tagging, is a very powerful tool.

Process 100
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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. PD: Let’s go into some examples of how sales teams have solved potential business problems. This is a classic portfolio management question. PD: Let’s go to marketing team.

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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc. Test everything.

Cost 247
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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Their hero imagery is used strategically, the calls-to-action are prominent, and simple, actionable navigation jump-starts the shopping process. Your content pages are crucial to making this educational process frustration free, while giving visitors an array of choices to explore and engage with. 2) Start testing, seriously.

B2B 252
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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

For example, before people visited our site, perhaps they visited espn.com. The search process has become broken because the data landscape has become more fragmented and complex. We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Note: This tactic may call for some adjustments to Web development processes. Find a committed, obsessed, dedicated executive to drive the process and act as a focus for future customer experience innovations. Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Advantage, you.

Data 278