Adam Sherk
NOVEMBER 20, 2014
Here’s an example of site that was hit by Panda 4.0 But it is not always an easy process and it often takes significant changes and considerable time. The most likely causes will be identified but it takes a process of trial and error to address enough of the offending issues to break a site out of the filter.
Adam Sherk
JULY 9, 2013
But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development. This process seems pretty simple and straightforward, and it is. The data will guide you but it is the human element that makes the process work.
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Adam Sherk
DECEMBER 15, 2010
One of the pivotal processes when localizing your online publication is ensuring the content is properly translated. Basically it is the process of ensuring that your website is consistent with international standards by ensuring that the widest range of character sets are supported and ensuring that any regional settings are not hard-coded.
Adam Sherk
MARCH 16, 2010
For example as news was breaking on the Chile earthquake a couple weeks ago, The New York Times created a Twitter List to pull together the latest information from a variety of sources. Tom Critchlow of Distilled offered some potential workarounds in a recent SEOMoz post, but it’s not an easy process right now.
Adam Sherk
NOVEMBER 3, 2009
For example making a List for the entire editorial staff is a popular first step right now. I didn’t realize it was you who created @ColonelTribune, I use that often as an example of a successful persona (in fact I mentioned in this post on diversified Twitter strategies for news sites ).
Adam Sherk
JUNE 15, 2010
It is also interesting that despite that low score the profile is still in the 99.4th percentile: Perhaps @ColonelTribune is more popular among industry professionals (as an example of a great Twitter persona ) than typical users and news consumers. Or maybe Twitalyzer missed the boat on that one. What do you think?
Adam Sherk
OCTOBER 20, 2009
I think the real emphasis for us is empowering the journalists in the whole process. Muck Rack and MicroPR are good examples of people using some creative thinking to get the right information to the right people using the online tools available. Good post that brings up some interesting points.
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