Direct Marketing Observations

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What Does Corporate America Fear the Most with Social Media?

Direct Marketing Observations

Some of the likely examples that you may be aware of, are of course Zappos, Cisco, Dells, Best Buy, Home Depot, P&G, for example. All great poster children for corporate social success and the list continues to expand.

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What Happens When the Mega Personal Brand Leaves the Company?

Direct Marketing Observations

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service. We name dropped Comcast along with Zappos and Starbucks and Jetblue.

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Should Everything be Free Online?

Direct Marketing Observations

Want a few easy examples? Does Facebook, Twitter, Linkedin, Youtube, Tumblr, WordPress, Posterous, Typepad, Flickr and Evernote amongst others, charge to use their platforms at an entry level? Chances are, you have given away more than you have charged for…. It’s actually been gasoline on an open flame.

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