Buzz Marketing for Technology

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Facebook MythBusters

Buzz Marketing for Technology

For example, only 6% of the users were responsible for 56% of the activity. The most active wall posters are not the most active application users, at least for this app. The research is based on the analysis of Facebook application usage data comprising more than 9 million users and 117 million records.

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PR needs to Focus on Conversations

Buzz Marketing for Technology

For Example – Avaya should be part of any Business Communications conversations on the web because that is what we do. Post this to Posterous. PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Add this to Ning.

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Tools do not a master make [redux]

Buzz Marketing for Technology

I was fortunate enough to attend one of his courses in the late ’90s, his poster of Napoleon’s March to Moscow still hangs on the wall in my office.). Take, for example, the following pitch for Apple’s GarageBand software (emphasis is mine): The new video track in GarageBand makes it easy to add an original music score to your movies.

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Effective collaboration with wikis | DavePress

Buzz Marketing for Technology

People will accidentally delete entire pages of content, for example, and panic about what to do about it. Wikipedia has been a great poster child for mass collaboration and wiki technology. Any problems in the structure of the site or the way content is made available will soon be spotted and fixed. July 10, 2008 at 3:29 am.

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Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

For example, for a person with severe schizophrenia, the biological reaches all the way through all layers of life, and may impede the ability to operate effectively in life, to relate socially, and so on. See Hutchins (6), Sellen & Harper (7), and Star & Ruhleder for examples of research into these sorts of contextual supports.

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