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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

Process 110
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AI in marketing examples: How CMOs are leading teams into a new frontier

Sprout Social

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. A common pattern emerges when marketing teams begin to adopt the technology. Ultimately, it comes down to leading by example. Leffer used these foundational inputs to create real examples of how the team could use AI.

Team 112
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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 111
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The role of artificial intelligence in business in 2024

Sprout Social

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

Patterns 120
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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . Ecommerce broadly encompasses the process of buying and selling goods online. 3 social commerce examples you can learn from.

Examples 133
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10 Creative ‘We’re Hiring’ Social Media Post Examples

Sprout Social

10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. For example: “We’re looking for a professional chef with a passion for food, culinary experience and a growth mindset.

Examples 101
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How to supercharge your marketing strategy with AI automation

Sprout Social

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. Take for example, Sprout’s AI-driven Social Media Listening solution. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 104