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This Week in Social Media – 4/24/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Free Culture and Attention as Currency

Waxing UnLyrical

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. The only part of the process being short-circuited is the mobilization process.

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The Billion Dollar Branding Play

Twist Image

What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? After it was announced that Yahoo would be acquiring Tumblr for a little over a billion dollars, the online channels (and traditional media outlets) went crazy in an " Instagram just got bought by Facebook for a billion dollars" kind of way.

Tumblr 101
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Facebook Live Will Dominate Video Streaming

The Social Media Hat

Instead of focusing on making Hangouts stable and feature rich, and accessible via mobile, they allowed it to remain buggy and undependable, opening the door for alternatives. Startups like Meerkat and Blab popped up. At the same time, we've had startups like Meerkat and Periscope which piqued interest but couldn't grow fast enough.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). Remember to follow the protocol of the sub-Reddit you’re advertising on– for example, use the AMA or TIL conventions on the relevant subreddits. Email lists – of both customers and non-customers.

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The 3 Building Blocks of a Blockbuster Blog

ProBlogger

Trouble is – once you start looking the mind-boggling variety of options available – WordPress , Tumblr , Medium , TypePad , and more – will soon confound any beginner. Is it mobile-friendly? Take Neil Patel’s QuickSprout blog , for example. Is the reading experience painless? Love to tinker with your car? Give it a shot.

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

I selected influencers in all different “walks of life&# and areas of influence, from the blogosphere to the power users of Digg to founders of successful startups and authors of bestselling books. Jason is also the host of This Week in Startups. Peter is also the founder of Gizmodo, Joystiq, hackaday, and Engadget Mobile.