The Social Media Incubator

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How to Use LinkedIn for Marketing/Non-Sales Professionals – Part I

The Social Media Incubator

It’s often easy to see how using the social networking site LinkedIn to find new potential customers could be very beneficial to sales & marketing teams. But what if you’re not in sales or marketing? Here’s a few examples of the benefits of LinkedIn beyond finding new customers: Building Credibility & Establishing Trust.

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Three Things New Video for Instagram Can Do For Your Business

The Social Media Incubator

For example, users can take 15 second videos, add filters and delete segments of the video. More and more businesses are beginning to experiment and fully engage in Instagram as a useful online marketing tool. Instagram’s video feature will allow users to do the same, but with more features. Increase Your Engagement.

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Embedding Facebook Posts Good For Businesses

The Social Media Incubator

Following the example of Twitter and their own Instagram, Facebook is now allowing users to share a post containing a video, pictures or hashtags by using an embedding code. What does this mean for your online marketing strategy? Last week, Facebook announced posts would now have an embedding option for users.

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Branding Your Business Facebook Page

The Social Media Incubator

Besides integrating your offline marketing strategy , designing unique social media pages and incorporating your brand is a creative way to keep your business interesting on social media and should be a part of your social media strategy. Here are just a few examples of branding a Facebook page.

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7 Things to Do to Improve Your LinkedIn Profile

The Social Media Incubator

You can list multiple titles, such as “Branding Specialist and Consultant, Online Marketing Expert and Author.” For example, “www.linkedin.com/in/johndoe” is a lot easier than “www.linkedin.com/pub/john-doe/45/626/9b.” LinkedIn Online marketing Social Media Optimization self-branding'

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Gallup Poll: Social Media Doesn’t Influence Purchases

The Social Media Incubator

This may sound like bad news for businesses who have invested time and money in social media marketing efforts, but it’s important to look at the details of this poll before panicking. Social media will not always lead to direct sales, but it is to be used as a tool in an integrated marketing approach in order to influence consumers.

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A Key Change to Facebook’s News Feed Algorithm

The Social Media Incubator

For example, our post about the Minnesota Golden Gophers hockey fan that appeared on the Tonight Show with Jimmy Fallon would reach followers of the Tonight Show with Jimmy Fallon’s Page, because it was tagged. However, the newest change to Facebook gives those brands hope.

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