Jeff Esposito

JUNE 4, 2012

When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Twitter – minimal conversation and mostly push marketing. For example if you sell lawnmowers, offer tips on lawn care. If you guessed yes, you were incorrect. Foursquare – no deal, despite a call out to check in.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

JULY 23, 2012

Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You see marketers, communicators, and customer support teams are guilty of ostriching when it comes to the evolution and emergence of social media. Markets may also be stuck in their old ways.

Social Media 47

Social Media Policies Authentication Team 47

Jeff Esposito

SEPTEMBER 14, 2012

Their 100 days of Oreo campaign is brilliant from a content and pop culture standpoint and is a golden example for mixing social and content marketing. PayPal exec gets personally involved in account dispute – this is a good social business example of how one person can make a difference. Facebook, I suggest that you do it now.

Klout 35

Klout Campaign Issues Examples 35

Jeff Esposito

JULY 30, 2012

Here’s an example of what I’m talking about. Marketers’ have spent their careers creating ads that drive consumers to purchase with little or no customer input. They won’t want to waste their time on silly fads and they won’t want to devote resources to something that doesn’t directly benefit their department. And why should they?

Team 44

Team Resources Buy Examples 44

Jeff Esposito

APRIL 4, 2011

Before you go calling me Debbie Downer, think about it this way: Salesforce is in the market of CRM and mapping people to online transactions. If Salesforce makes Radian6 exclusive to their clients, Oracle users (for example) will have to consider switching vendors in order to continue using Radian6. What say you?

Radian6 52

Radian6 Social Media Social CRM Company 52

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

Retail 20

Retail Conference Industry Social Media 20

Jeff Esposito

JUNE 29, 2011

While those may seem like blanket buckets, look at the examples below to see how these buckets can help ease reporting. Reducing push marketing spend. For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. Making money.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

OCTOBER 18, 2013

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. The Three Types of Personas.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. For example, companies sent more “suits” to the conference than in past years; and the space’s biggest publication, Mashable, was in acquisition talks with CNN for $200M.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

MAY 9, 2011

Different prospectors – for example a company’s marketing department, investor relations department, and external PR agencies – need not going their own separate routes. Instead of seeing beyond who has a bigger Johnson, companies and agencies are falling into an age old rut and missing out on the obvious staring them in the face.

Social Media 51

Social Media Real Estate Small Business Organization 51

Jeff Esposito

MAY 31, 2011

Some common areas include: marketing, product management, PR, user experience and quality assurance. Then think of things that each area should do, for example; is your product team looking to expand its audience? What functional units can use social technologies to improve their communications with customers?

Team 43

Team Social Media Metrics Training 43

Jeff Esposito

AUGUST 14, 2011

For example, take a look at this graphic from my analysis at TweetLevel: According to the 70.1 Jason Mollica is a public relations manager at a strategic marketing and PR firm near Buffalo, N.Y. TweetLevel, also launched in 2009, is a Twitter measurement tool created by Edelman. score, I am a “Twitter Superstar.”

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. So instead of playing turtle or ostrich with your head in the sand take a deep breath and get ready to do some dirty work.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 11, 2011

To help build up awareness, respond to questions about your company or share relevant information about the brand to potential customers who are discussing your market. Brands looking to build brand awareness might spend one to three hours a day building up their presence.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

MARCH 11, 2011

Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. Why Twitter is pushing trending topics – This post is the perfect example of how to use the term “dickbar” and has some awesome stats too about social media hard caps. This is a great piece on how IBM empowers their employees to scale.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

AUGUST 6, 2010

Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. Not only does he outline why things should be done, but he shows examples that worked for a client. Nothing major or earth-shattering more nerdy than anything. So when I saw this article, I was truly intrigued.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

JUNE 20, 2011

For example, if the product team wanted to crowdsource improvements for six products in a given quarter, but is stuck looking at20 variations of an improvement to one product, the leader’s job is to help the team refocus on the larger task and prioritize work and time to reach their goals. need to stop.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

NOVEMBER 5, 2012

A good and successful example of combining a for profit with a social mission is TOMS Shoes. Yes, there is such a thing as conscious capitalism and I’m a big believer. “SMAC! Sock Monkeys Against Cancer” will operate under Jennifer Windrum Inc. as a socially conscious for profit company. Like TOMS, SMAC!

Startup 42

Startup Banking Flickr Research 42

Jeff Esposito

APRIL 18, 2011

When you think of target marketing to impressionable audiences or children, what companies come to mind? If you asked me that same question today, I would say that the practice of marketing to this demographic is actually pretty genius for a number of companies. How much would you guess these companies spend on these partnerships?

Sample 37

Sample Samples Company Cost 37

Jeff Esposito

AUGUST 11, 2011

Many social media books use his historic campaign as an example or case study of an effective social media strategy. Below are the three key examples that brands should keep in mind: There is no off-switch – Unlike many marketing channels, social media has no off switch.

Social Media 42

Social Media Web 2.0 Case Study Policies 42