Dave Fleet

JULY 20, 2010

The story cites several examples of ad agencies who are making a move to grow this side of their business. Ad agencies have access to the marketing function, which often controls communications in general within organizations. Tags: communications marketing public relations social media advertising pr. What do you think?

Social Media 379

Social Media Advertising Journal Campaign 379

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. Bolster your Facebook pages with applications from third parties.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

OCTOBER 14, 2010

Take the video interview I posted the other day, for example. Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Take campaign-based Facebook pages, for example.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

MARCH 27, 2018

For example, in the case of this role, we looked for strong digital-first client counselors, people who had exceptional backgrounds in digital strategy, and who were also new-business hungry, with the right mix of sector experience for the market in which they were hired. Fulfilling the human need.

Skills 290

Skills Team Applications List 290

Dave Fleet

OCTOBER 28, 2010

We’re well into the Fall conference season now, and there are some great events coming up in Canada – UnGeeked Toronto (this week) and Mesh Marketing (which Edelman sponsors) are two great examples. The event has an amazing line-up : Malcolm Gladwell – best-selling author of Outliers, Tipping Point, Blink etc.

Conference 279

Conference Eventful Travel Cost 279

Dave Fleet

APRIL 14, 2011

As more and more companies engage in marketing programs through social media, customers are using those two-way channels to demand support from companies. We’re seeing more and more examples of crises driven by online activity; social support offers a way to prevent issues from becoming crises.

How To 321

How To System Social Media Management Trends 321

Dave Fleet

DECEMBER 20, 2010

Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. Because this is one of the busiest times of year for many brands. Image: Shutterstock ).

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

APRIL 13, 2011

Marketing and public relations departments have taken the spotlight for many people (setting aside the Dells, Comcasts and Zapposes (fine, whatever, you try pluralizing Zappos) of the world). There are many other examples, and companies will increasingly look to replicate that success. Force #2: Consumers demanding social support.

Case Study 296

Case Study Issues Study Social Media 296

Dave Fleet

MAY 10, 2010

Let’s take Roots, for example (not where my friend works). This isn’t unique to Roots – do the same for Microsoft, for example. Is this move good or bad for marketers, and what other tips would you offer to help organizations manage their Community Pages? Who will do it? What do you think?

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

SEPTEMBER 27, 2011

Last night I spoke on a panel for the American Marketing Association on the topic of “ How to launch and implement a social media initiative.” Your lawyers are likely to respond well to examples of how other organizations have done similar things successfully (and trouble-free) in the past.

Social Media 366

Social Media Tips Proposal Case Study 366

Dave Fleet

OCTOBER 29, 2010

Specific initiatives can draw people to engage directly on your page (contests, for example). The rise of spacial marketing. The bottom line is that many marketers on Facebook are paying insufficient attention to content design while paying undue attention to creative design. This isn’t universally true, of course.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

APRIL 28, 2011

I read a lot of business books – you know, the kind focused on how to market, or plan, or manage better. So, when I started to read Robin Sharma’s “ The Monk Who Sold His Ferrari ,&# I wasn’t sure what to expect.

Review 344

Review Types Examples Tips 344

Dave Fleet

JUNE 15, 2010

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. It does so by letting you assign values for visits to different areas of your site (those key to your sales funnel might have a higher value, for example) and other factors.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

MAY 24, 2011

In marketing – where all is a funnel down from eyeballs to wallets and the space and time is finite – SOV provides insight into whether your message is drowned by the competition’s. Knowing what your competitor’s SOV in a market is, let’s you know what kind of resources they are pushing forth.

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

SEPTEMBER 7, 2011

That means, if you post 20 tweets (for example) per day, you have roughly two opportunities to insert your own POV into the stream. Think beyond your marketing terms, and towards what people are searching for. Are you making the most of the static content you post on your channels? Think “Search&#.

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

NOVEMBER 2, 2010

As this continues, we’ll see fewer and fewer stand-alone “social media&# successes and more and more multi-channel successes – for example, owned properties supported by earned media, paid ads and social channels. Take-away: Bring marketing, media and PR together to create integrated plans for optimum results.

Social Media 343

Social Media Policies Metrics Issues 343

Dave Fleet

DECEMBER 21, 2011

Yes, there are exceptions – Google News, for example – and sometimes you’ll find the information you need in the title or description shown in the search results, but the majority of the time you pass straight through the search engine and on to your destination. Once my consumers have searched (or not), where do they go?

Engineering 271

Engineering Review Sites News 271

Dave Fleet

FEBRUARY 28, 2013

Do you aim for consistency and economies of scale or responsiveness at a local market level? Connect your metrics with your objectives – don’t measure share of voice if you’re looking to improve the responsiveness of your customer support, for example.

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

OCTOBER 17, 2017

Our team has undergone a significant transition to broaden our capabilities from our historical core strength in social media into additional digital marketing areas. For example, for several years we incubated a specialty group within our Digital team. This has been a significant focus over the last few years.

Team 186

Team Construction Skills Groups 186

Dave Fleet

FEBRUARY 21, 2011

2D codes (of which QR codes are a common type) are in the early stages of their evolution and use by marketers, but here are a few thought-starters to get the creative thought juices flowing. Rudimentary but another example of how location-based services can prove valuable. Augmented reality and social collide. QR ideas for business.

SEO 262

SEO Mobile Foursquare Journal 262

Dave Fleet

MARCH 27, 2018

For example, in the case of this role, we looked for strong digital-first client counselors, people who had exceptional backgrounds in digital strategy, and who were also new-business hungry, with the right mix of sector experience for the market in which they were hired.

Skills 150

Skills Team Process Applications 150

Dave Fleet

FEBRUARY 2, 2012

” As a starting point, stop thinking about social media in the same way you think of traditional marketing campaigns, and start thinking in terms of bringing people together around a common interest. The recent partnership between Bazaarvoice and Buddy Media is a great example of a key piece of this puzzle.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

SEPTEMBER 29, 2010

This is becoming more and more important as the early adopters who have built large followings become the focus of more and more attention from marketers – not only will the returns be greater from focusing on niche influencers in terms of success ratio; those people have more credibility within those communities.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

OCTOBER 17, 2017

Our team has undergone a significant transition to broaden our capabilities from our historical core strength in social media into additional digital marketing areas. For example, for several years we incubated a specialty group within our Digital team. This has been a significant focus over the last few years.

Team 150

Team Construction Skills Groups 150

Dave Fleet

JULY 18, 2011

People who are pressed for time and just want to get the answer with no frills may prefer quick step-by-step how-tos, for example, while others look for more social interaction and conversation. You’ll have seasonality; you’ll have spikes driven by announcements and launches; you’ll have marketing promotions.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

APRIL 5, 2012

I asked this of some astute marketing people recently, and their answer was to rely more on facts than opinions or puffed-up superiority claims. Besides the usual suspects like Nike, Apple, and Harley-Davidson, there’s North Face who is now providing a great example with its’ “Never Stop Exploring,” campaign.

Health Care 370

Health Care Advertising Posterous Sample 370

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? However, solid business objectives do tie back.

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading).

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

FEBRUARY 16, 2016

The dominant platforms then were largely the same ones as the previous five years, and while the evolution of those platforms required adaptation (Facebook introduced its news feed early in this window, for example) it didn’t feel like the same relentless barrage of constant landscape change. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

SEPTEMBER 9, 2010

Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free agency earlier this week, Aaron was the founder and principal at Connectual , where he put lessons learned from Google to good use in digital marketing consulting and matchmaking.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

FEBRUARY 11, 2013

Freed from the restrictions of a coordinated program, local markets can respond nimbly to local market conditions. This model eschews local market teams in favour of one centrally-led team. Pros here include control over global marketing campaigns, coordinated messaging, and efficiency in operation. One core team.

Team 378

Team Organization Social Media Campaign 378

Dave Fleet

SEPTEMBER 28, 2012

As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media. Social media, says the report, drives less than 1% of online sales. Here’s my take: 1.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

MAY 16, 2011

Market intelligence and insights. When you’re using Facebook or Twitter, for example, are you often looking for a link to take me to the best place to purchase something? For example, today I asked Twitter whether I should buy a LiveScribe pen so I could capture my notes in Evernote : ?.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

APRIL 26, 2011

I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over social media, with posts like this one or like this from Search Engine Journal previously. The right people to manage Facebook pages are, apparently ad agencies. Guess which he works for.

Journal 366

Journal Social Media Advertising Engineering 366