Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

Storify 100

Storify How To Marketing Startup 100

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). For a good example check out these searches for the terms Facebook Marketing and Social Media. Tweet This!

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Related posts: Why is Google Scared and What it means for B2B Marketing! Tweet This!

Mobile 173

Mobile B2B SMS Marketing 173

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

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B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

Eventful 100

Eventful UGC Marketing B2B 100

Buzz Marketing for Technology

AUGUST 20, 2009

Take a look at one of my last post on Hey Marketer - When was the last time you talked with a customer?? For Example - We resolved the issue for the person below in 15 minutes! When is the last time you baked up a marketing plan, executed it, got the reaction and closed the whole thing off in 15 minutes!

Marketing 185

Marketing Forums Consultant Issues 185

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

SEPTEMBER 10, 2014

When Apple – just to take a common example – goes from making computers to making music players, but that’s an investment in one of these new platforms. What role can marketing play in helping to define a new opportunity? Is it the classic role that marketing plays, or is it something more?

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. While the costs of social marketing are low don’t let that fool you.

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Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

AUGUST 4, 2009

Example – Lets say you would like to buy the new iPhone 3Gs – you look the Apple Store and see they have implemented Facebook Connect (again this is just an example). This scenario illustrated the power of a new era of what we will call Advocacy Based Marketing (ABM).

Apple 109

Apple Privacy Authentication Marketing 109

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. PD: Let’s go to marketing team.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. A good recent example of this was Target’s teen pregnancy discovery. You’ll be forgiven if you.

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Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. We see this every day.

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

DECEMBER 19, 2012

This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

JANUARY 6, 2011

Some great examples for you to look at that take this idea to the next level are 1800Flowers and JC Penney. I know I know these are B2C examples but you know some savvy B2B marketers are thinking about how to implement a reveal tab too! Will Facebook replace your B2B Marketing email system?

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Facebook Discount How To B2B 276

Buzz Marketing for Technology

FEBRUARY 15, 2012

For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product.

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Process Analysis Compete Data 205

Buzz Marketing for Technology

JULY 6, 2011

For example – 94.5 Much like you are able to optimize your media spending based on social media data, or optimize your keywords selection based on what’s trending in social media here is an example of serving up what your audience really wants to hear (in real time) and having it affecting market share and revenue.

ROI 208

ROI Social Media Crowdsourcing Data 208

Buzz Marketing for Technology

FEBRUARY 27, 2013

Through the newest phase in their partnership with Twitter AMEX has created hashtag-enabled commerce, allowing joint AMEX-Twitter members who connect their accounts the ability to pay for a new Kindle Fire just by sending #BuyKindleFireHD. Other companies are also creating new ways to leverage this supercharged special character.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

JANUARY 30, 2013

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. One place, however, that we are seeing increasing aversion to QR Code use is among consumer-oriented brand marketing.

Brands 274

Brands SMS Hubspot Mobile 274

Buzz Marketing for Technology

DECEMBER 5, 2014

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). We discussed what each person is predicting for 2015. And the numbers have been growing; cause sponsorship is predicted to exceed $1.84 billion by the end of 2014.

Storify 100

Storify Cause marketing Comparison Collaboration 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. What does this mean for marketers? It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Blog subscription. Gift download. Stagnant Page Content.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

MARCH 16, 2011

For example, before people visited our site, perhaps they visited espn.com. For example, you can see the result is first “social,&# then it’s “social media,&# then “social media analytics,&# and then “social media analytics paid.&# Social Media – is it really mainstream in B2B Marketing? Technology.

Paid Search 232

Paid Search Social Media How To Sports 232

Buzz Marketing for Technology

SEPTEMBER 29, 2010

I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Its perfect example of where I think PR needs to focus these days – on conversations and not on publications. Many listening engines provide you with “streams” of data which is great.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Tags: Content Marketing Facebook Inbound Marketing Social Media Social Networking Twitter.

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Here are some real-life examples and I am sure you can find others when you start thinking this way. FOUND the ROI of Social Media for B2B Marketers! Improved Customer Support.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

NOVEMBER 7, 2012

When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. The success of your e-commerce site isn’t driven by the size or cleverness of your marketing team; it’s driven by your team’s willingness to respond to the demands of customers and adjust accordingly.

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). Will Facebook replace your B2B Marketing email system? Facebook also overtook Google in page views just recently.

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Facebook Applications Yahoo Social Networking 260

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Buzz Marketing for Technology

AUGUST 10, 2011

Here is a good example. Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. I completely believe that having inaccurate sentiment is worse than having nothing.

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Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

MARCH 9, 2011

The most recent Super Bowl is a prime example of just the sheer volume of conversations that can be created about a brand and how badly the advertisers will go to tap into those conversations to get some “Social Lift” for their brand even. The very act of searching presupposes you know what you are looking for!

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

APRIL 10, 2013

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. Who wouldn’t want definitive answers to such questions?

Team 185

Team Proposal Case Study Conversation 185

Buzz Marketing for Technology

SEPTEMBER 23, 2008

His advice for this market is - Don't overreact to these times – make sure you are making changes that map back to your strategy. Which also makes it hard to imitate. Hone in on your strategic core rather than slashing and burning.

Strategy 150

Strategy Compete Forums Examples 150

Buzz Marketing for Technology

JANUARY 25, 2012

So what does this mean for marketers and for major brands in an era of social media? For example look what Apple is going through with its overseas vendors. After last year I figured this years report could make an excellent gauge of the economy worldwide! Well 2 things ….

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

FEBRUARY 16, 2009

In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Artists like Bec Hollcraft who know full well the goal is attracting enough attention and leveraging buzz marketing to get a record deal. It reminds me of the Grateful Dead who were hip to this idea long before Bec was even born.

eBook 149

eBook MySpace B2B Upcoming 149