Akamai Marketing

JUNE 29, 2011

Social media at its best and most successful is integrated into an overall marketing strategy. Social Media benefits from integration: From email marketing to event marketing to advertising, the ways in which you can make your marketing program stronger using social media is almost limitless.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

FEBRUARY 8, 2011

For example, instead of telling me that there are 150 Million people on Twitter, tell me how many people on Twitter are talking about the same things I am. It isn’t that we need a tool that does everything. There are some tips, but they are essentially 101 tips. What do you use to track post engagement?

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

SEPTEMBER 20, 2012

My class last night at Pacific New Media was not only a great time, but a great example of the natural draw and curiosity that surrounds social media. But just because they weren’t first to jump on the bandwagon, doesn’t make them less strategic or curious or entertaining for that matter.

Social Media 167

Social Media Class Groups Groups 167

Akamai Marketing

JULY 28, 2011

A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. &# Of course you need some followers on Twitter, otherwise its as if your standing in the middle of the forest with a blow horn.what possible effect could that have (except to scare a few racoons)? But is number of users the best metric to track?

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

JANUARY 24, 2012

The recent example of the McDonalds campaign gone bad is…well, its just “Ouch.” We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves.

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

JULY 7, 2011

For example, right now, there isn’t an official brand presence on Google+, that hasn’t stopped brands from setting up their presence, brands just don’t have a different presence than people right now. I think its a brilliant integration of Google’s products. I think there are both useful and fun elements to Google+.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

OCTOBER 3, 2013

Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? For example, consumers report that humorous ads resonate most with them. Will there be more? However, what creates trust and what creates action can be different.

Social Media 130

Social Media Marketing Discount Report 130

Akamai Marketing

DECEMBER 28, 2012

Writing a book is no-less a task master, just a different one from marketing to distribution And. Many writers might think the only role for social media is in the marketing and promotional phase. But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase.

Review 121

Review Publishing Crowdsourcing Focus Group 121

Akamai Marketing

NOVEMBER 10, 2011

How can we use social media to support existing mediums and marketing channels? How can we integrate social media into our existing marketing programs: I’ve said it before, I’ll say it again, social media is the farm not the silo. Look for ways to tie in a particular campaign across the board! Are we ready for social media?

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 19, 2011

No matter what kind of marketing you do, you have to listen, engage, measure, repeat. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. Regardless, you have to learn from the experience and move on.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

JULY 10, 2012

But today, I’ve got a great example of implementing social values. It doesn’t even come with an example from social media. Another great example of how social media isn’t about the platforms, but about the way companies embrace social values of transparency, two-way communication and engagement.

Survey 130

Survey Small Business Social Media Examples 130

Akamai Marketing

OCTOBER 28, 2012

I know that integrating social media comes with its challenges and I know its currently being discussed, but examples like Nashville Electric show what’s possible with committment.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

JUNE 26, 2012

The best examples integrate social values throughout the organization. Much like implementing social media, it takes commitment and collaboration from multiple departments including human resources, communication and marketing and the C-suite actionable leadership. Simply having a social strategy just isn’t enough.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

NOVEMBER 9, 2012

Sometimes you want more information than just an email, when someone is inquiring about your services for example. Download: Directly from Plugin Dashboard. More Info: Sharaholic . Contact Form 7. Contact Form 7 lets you create a customizable form and delivers it directly to whatever email you choose.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

JULY 23, 2012

Take for example again, the Tweet from Celeb Boutique; I bet it never occurred to them that they would find themselves in the cross-hairs of a national crisis. How will this example change the way your organization uses social media? . But some simple steps would have prevented embarrassment.

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

NOVEMBER 1, 2011

For example, if a staff person spends an average of 4 minutes per inquiry responding via email, but only 2 minutes responding via Facebook or Twitter, that’s a 50% decrease in time which adds up to a cost savings. When there is a cost savings, then that should be included in the ROI model as well.

ROI 161

ROI Social Media CPC Metrics 161