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14 types of social media every marketer should know

Sprout Social

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. How brands can use social networking sites: Post, share and respond to audience content.

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How PR and Social Media Can Work Together

Webbiquity SMM

But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ).

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Which Social Media Channels Should I Use For My Business?

yMarketingMatters

Linkedin is the largest social media network for business people and professionals but most small business owners still don’t have it on their marketing radar. There are over 230 million LinkedIn users and 2.7 million business pages already on LinkedIn. There are over 230 million LinkedIn users and 2.7 Foursquare.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it.

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How to Get More Blog Traffic – Real World Data

Webbiquity SMM

Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Twitter is the most productive, driving more than half of all non-blog social media visits. Syndication is also helpful. Search is the top source of traffic for most blogs over time.

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Web Presence Optimization, Reloaded

Webbiquity SMM

From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. For example, small service businesses typically don’t get a lot of media coverage, so a social PR effort doesn’t make a lot of sense.

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If You Could Use Only One Social Media Solution, Which Would It Be?

Direct Marketing Observations

Just because a company can set up a Facebook fan page for example- does that mean that it will give them the biggest bang for their efforts? Let’s short list 11 high level social media solutions and tools right now. Social Bookmarking. Social Monitoring. Remind me again, what’s the goal of social media?