Oktopost

SEPTEMBER 21, 2023

Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Examples 62

Examples B2B ROI Analytics 62

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

LinkedIn 105

LinkedIn Comments URL Engagement 105

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

LinkedIn 111

LinkedIn Tips Curation Training 111

agora pulse

MARCH 11, 2020

Only shared a post once on LinkedIn? You really should consider republishing on LinkedIn more than once. Just because you’ve posted a piece of content on LinkedIn doesn’t mean you can’t share the post again! Agorapulse’s very own Emeric ran an experiment where he shared one article many times to his LinkedIn audience.

LinkedIn 129

LinkedIn Content Hashtag Analytics 129

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Keyhole.co

NOVEMBER 17, 2023

Keep reading to get inspired by a few notable real-life social listening examples. Virgin Trains – Providing exceptional customer support Virgin Trains provides a good example of how social listening can be a vehicle for immediate change; a way to deliver outstanding customer service that will not be forgotten in a hurry.

Examples 59

Examples Brands Sentiment Reputation 59

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. . Is social media ROI measurable? So much for my thoughts.

ROI 193

ROI Social Media Vocus Metrics 193

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Another example of a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Pam Moore

AUGUST 17, 2020

? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. LinkedIn has more than 700 million members in more than 300 countries and regions worldwide.

LinkedIn 78

LinkedIn Tips Brands Training 78

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools?

B2B 91

B2B ROI Social Media Hashtag 91

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Here’s an example: Imagine you’re a founder of a time management software and one of your content pillars is time management.

SEO 154

SEO Social Media Strategy Hashtag 154

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 44 per cent, are on LinkedIn. Digital Media and Marketing Framework Example.

Marketing 367

Marketing Syndication Adwords News 367

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Accurately measuring your social media ROI will help you determine if your marketing strategy is working. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Sprout Social

OCTOBER 19, 2023

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. Check out Sprout’s social ad reporting capabilities to boost ROI from the paid content you’re scheduling.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Oktopost

MARCH 26, 2024

We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. This capability is invaluable for businesses aiming to quantify the ROI from their social media campaigns and prove social selling success. But what if you see that 25% of your influenced opportunities come from X?

Influencer 62

Influencer Report B2B ROI 62

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Social Media Strategies Summit

NOVEMBER 28, 2022

This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. For example, if you sell modern furniture, you can target an audience of people who just bought their first home. 16 Examples of High-Converting Facebook Ads. It All Starts with Targeting.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 44 per cent, are on LinkedIn. Digital Media and Marketing Framework Example.

Marketing 195

Marketing Syndication Adwords News 195

Oktopost

OCTOBER 24, 2022

3 Examples of strong employee spotlight posts. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. The most basic example would be a simple text post, possibly with a picture of the employee or another relevant visual. Think about your format.

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

FEBRUARY 6, 2023

For example, the link in bio feature can direct your audience to more content on your website. Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet.

Features 98

Features Social Media Curation Geotagging 98

Jon Loomer

NOVEMBER 29, 2022

At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. I’ve been asked several times during the past couple of months questions related to ROI. Is it leading to positive ROI? Two examples of the amazing impact of short-form video. ? I understand.

Video 200

Video Marketing ROI Buy 200

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Examples: cpc, organic_social.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Waxing UnLyrical

JUNE 24, 2019

When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Engagement numbers are great, but marketers need to move toward finding a way to measure actual ROI. Connect with Debbie on LinkedIn or Twitter. Under the Disco Ball.

Influencer 237

Influencer Authentication Survey ROI 237

Hootsuite

JUNE 28, 2023

Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Free 30-Day Trial Why is dark social so important? Talked on the phone? link shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. They are expert implementers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Hootsuite

DECEMBER 12, 2023

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. By measuring your brand sentiment automagically with Hootsuite Insights , for example. The obvious choice is LinkedIn — the world’s largest professional social network — and you should definitely be on there.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing?

B2B 116

B2B Influencer Brands Marketing 116

Sprout Social

SEPTEMBER 30, 2022

If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. For example, if a prospect posts on social about upcoming vacation recommendations, and you honestly have some, jump on it. What are the benefits of social selling?

Tips 131

Tips Authentication LinkedIn Groups 131

Oktopost

MARCH 4, 2024

Source B2B SaaS Marketing: The key differentiators and challenges Customer journey A typical B2C customer journey on the Amazon marketplace involves as few as two or three For example, let’s look at a typical B2C customer journey on the Amazon marketplace. An Amazon sale is completed in as few as two or three clicks.

B2B 62

B2B Strategy Marketing Case Study 62

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 46 per cent, are on LinkedIn. Digital Media Framework Example. This is changing.

Marketing 199

Marketing Syndication Adwords Social Media 199

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Social Media Engagement Data Research shows that 75% of B2B buyers use social media to make buying decisions, and 50% use LinkedIn when evaluating these decisions.

Data 124

Data B2B How To Metrics 124

Convince & Convert

FEBRUARY 4, 2016

Take GrubHub, for example. Hassan’s LinkedIn. .'” —@hassanisms. “If you’re a startup brand, I don’t think you want to be spreading your voice out too much. You want to have a firm, solid voice. It’s since evolved to create some humorous stuff. Resources: The Onion. Onion Labs. Dr. Jimm, PC Campaign.

ROI 60

ROI Chemicals Insurance Startup 60

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Find diehard fans on Twitter, Facebook and LinkedIn.

Social Media 198

Social Media Jive ROI Press Release 198

Sprout Social

DECEMBER 18, 2018

LinkedIn, for example, is expanding it’s share with broader access in its audience network and the unique opportunity to target specifically around the workplace. A complete look at social ROI and spend. You might find, for example, that your CPV is twice as high for Facebook as LinkedIn.

Strategy 96

Strategy Aggregator Overview ROI 96

Webbiquity SMM

JANUARY 24, 2019

Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. In addition to the content itself, each platform has its own unique features that help maximize ROI. Let’s take the example of an online store selling custom made shoes.

Social Media 164

Social Media Marketing Hashtag Campaign 164