Once Upon a Time …: The Art of Storytelling
Waxing UnLyrical
AUGUST 28, 2018
For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. You can read more of her musings at elenabosch.com and then connect with her on LinkedIn or Twitter. Draw readers in using imagery, analogy and emotion. Explain the conflict.
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