Waxing UnLyrical

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Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. You can read more of her musings at elenabosch.com and then connect with her on LinkedIn or Twitter. Draw readers in using imagery, analogy and emotion. Explain the conflict.

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Looking Good on Paper: Writing a Memorable Bio

Waxing UnLyrical

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. Here’s a great example from the CEO of a U.K.-based

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Big Research Smarts for Small Budgets

Waxing UnLyrical

In particular, look at #1, and the example Andrew gives of how the U.S. Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. Twitter Facebook Google+ LinkedIn Big Research Smarts for Small Budgets. It’s quite a long read, but well worth it. Tweets sharing links are excluded.

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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

Analytics is a prime example of how marketers and businesses can benefit from automation. This allows you to greatly reduce margins for error – for example, wrongfully sending emails to those who had unsubscribed. Social media channels, such as Twitter, LinkedIn and Facebook, can be automated in a number of ways.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

For example, what’s most likely to get click-through on Facebook: a link or an organic article ? In this post I’m going to focus on four social platforms where any publisher can leverage distributed content to better control their social messaging: Facebook, Apple News, Twitter, and LinkedIn. LinkedIn Long-Form Articles.

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Should You Brand Your Business Email Address?

Waxing UnLyrical

I have a biz email, but if I connect via Linkedin I use my gmail. Because I have seen many, excellent practitioners who use AOL or Comcast email addresses, for example. Their LinkedIn profiles aren’t sexy. Twitter Facebook Google+ LinkedIn Should You Brand Your Business Email Address? Now I’m not so sure.

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Product Review: MoShow–Slidehow Movie Maker App

Waxing UnLyrical

This is an example of using filters and music to create something concise yet thorough. Here’s an example of the pace being a bit too brisk. Professional Wearer of Many Hats isn’t something you can put on a LinkedIn profile, but it may be the best way to describe Dan Farkas. Connect with Dan on LinkedIn or email farkas.88@osu.edu.

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