Small Business Mavericks

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How LinkedIn Can Help A Small Business Survive And Grow

Small Business Mavericks

LinkedIn is a good example. I am sure I could generate more pizza sales through Twitter than I could through LinkedIn – it’s horses for courses. LinkedIn is, without a doubt, the premier business-to-business social media website. LinkedIn is jam packed full of professionals from all walks of life.

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Networking For Small Business – Facebook, Twitter or LinkedIn?

Small Business Mavericks

LinkedIn is the second choice in many other countries, yet it is not really designed for consumer marketing. LinkedIn has become a powerful force when it comes to networking and business-to-business marketing. Whilst LinkedIn does offer an opportunity to network with others from all over the world, it’s not the only opportunity.

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15 Tips For Making The Most Of 140 Characters

Small Business Mavericks

If possible, use your hashtag within your message (example: Ever wonder how many #marketers is takes to screw in a lightbulb?). Don’t tweet the same things you Like on Facebook or share on LinkedIn. Keep your message short (less than 100 characters works best). Keyword optimize your Twitter messages. Leave room for a hashtag.

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Google+ Adds Ripples

Small Business Mavericks

Whether you were on Twitter, LinkedIn, Facebook, or somewhere else? Here’s an example. Have you ever wondered where your social media posts went after you shared them? Well, Google+ is making that possible. It’s really a recycled idea from the Wonder Wheel. Remember that Google product?

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Essential Tactics for Effective Inbound Marketing

Small Business Mavericks

But if your primary target is other businesses, then LinkedIn could be more effective. Many people use Huffington Post, for example, because it is a highly trafficked web property. Not all of them will be effective for your type of business. If you are a business-to-consumer type of business, Facebook may be more effective for you.

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Are You Overdoing Your Social Media Marketing?

Small Business Mavericks

I see ‘gurus’ insisting that every online business should be active on Facebook, Twitter, YouTube, and, in some instances, specialist social media sites such as LinkedIn. For example, if you can garner a decent following on Facebook or Twitter, and that following converts to sales, then your efforts are being rewarded.

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Taking Social Media Marketing Beyond Facebook And Twitter

Small Business Mavericks

Other sites such as Stumbleupon, Linkedin, Pinterest and Digg can still generate a lot of traffic. Stumbleupon is a good example. Linkedin is another that is often taken for granted, or totally forgotten about. I wonder how many readers set up and Linkedin profiles and have never been back?