Sherrilynne Starkie

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Let’s make LinkedIn endorsments smarter

Sherrilynne Starkie

It’s not that I don’t appreciate the hundreds of endorsements that my LinkedIn contacts have bestowed upon me. But still, I have to say that LinkedIn endorsements are pretty much meaningless. LinkedIn (Photo credit: Christopher S. I’ve had LinkedIn suggest various endorsements I should bestow on my contacts.

LinkedIn 278
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Top Five: Social Networks Take Action on Politics

Sherrilynne Starkie

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Four changes to make on the redesigned LinkedIn profile. Follow List. Embed List. Facebook enforces new rules for political & issues ads.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost half of Canada’s population, 44 per cent, are on LinkedIn. Digital Media and Marketing Framework Example. Here’s an example to demonstrates a marketing communications challenge…getting the new apartment block of a not-for-profit organization rented out. Company employees as ambassadors, for example.

Marketing 367
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Top Five: What do Facebook’s growth numbers mean?

Sherrilynne Starkie

Now publish directly to LinkedIn with Vimeo. Vimeo has introduced a new feature that will allow videos to be published directly to LinkedIn. The added support is a part of the company’s “Publish to Social” feature, which already offers publishing to Facebook, Twitter, and YouTube, and is available to paid subscribers.

Vimeo 186
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 2 LinkedIn’s new ways to track companies.

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What every consultant should know about social media analytics

Sherrilynne Starkie

Native platform analytics including Facebook, Twitter, LinkedIn and Snap. Skilled analysts will also have industry certifications, for example Google Analytics , Facebook Blueprint , Twitter Flight School, Hootsuite Academy , and others. And of course, software skills are paramount.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost half of Canada’s population, 44 per cent, are on LinkedIn. Digital Media and Marketing Framework Example. Here’s an example to demonstrates a marketing communications challenge…getting the new apartment block of a not-for-profit organization rented out. Company employees as ambassadors, for example.

Marketing 195