Direct Marketing Observations

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If You Could Use Only One Social Media Solution, Which Would It Be?

Direct Marketing Observations

Just because a company can set up a Facebook fan page for example- does that mean that it will give them the biggest bang for their efforts? Tags: Social Networks Facebook YouTube Linkedin Twitter social media marc meyer. Maybe, maybe not. What is going to give them the biggest return, the biggest impact? You can only choose one.

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Should Everything be Free Online?

Direct Marketing Observations

Want a few easy examples? Does Facebook, Twitter, Linkedin, Youtube, Tumblr, WordPress, Posterous, Typepad, Flickr and Evernote amongst others, charge to use their platforms at an entry level? Chances are, you have given away more than you have charged for…. It’s actually been gasoline on an open flame.

Posterous 162
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Social Media Consultants & Companies-The truth can be found in their numbers

Direct Marketing Observations

Let’s take an actual Twitter account for example with 2500 followers. Upon further examination, there are zero conversations.The screenshot below is what you see when you click on the @yourtwittername on the Twitter main page of the example account. But wait… They only have 130 tweets. Let’s keep going.

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Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

In other words, you must ask yourself (and your internal teams) if creating a TikTok video on cell and gene therapy geared towards chief scientists really going to have the same impact as a gated white paper offered up on LinkedIn. In our example above we mentioned chief scientists who hung out on LinkedIn. An infographic?

Industry 146
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Should Your Social Networks Mingle?

Direct Marketing Observations

I’m going to use Yoono as my first example. Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr. Linkedin is a business networking network and Live Messenger is say for your customers or something like that. Linkedin vs. Twitter vs. Facebook vs. Myspace.