Buzz Marketing for Technology

article thumbnail

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

What is LinkedIn? A practical example of how LinkedIn works. A practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn).

LinkedIn 276
article thumbnail

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. For a good example check out these searches for the terms Facebook Marketing and Social Media.

B2B 277
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Here are some real-life examples and I am sure you can find others when you start thinking this way. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Improved Customer Support.

article thumbnail

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

At SmartInsights.com , for example, our home page and member benefits pages are tailored by role based on their registration – so a marketing manager gets a different message and different content than say an agency manager. Again this approach isn’t new technically innovative, but it is underexploited.

B2B 100
article thumbnail

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. Share this on Linkedin. So here are some things to consider when choosing a listening platform: What are the goals of the listening platform? Tweet This!

B2B 225
article thumbnail

B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Apple makes a great example – we all know what they do and how they do it but we also sense why they do what they do which is to “redefine the computing experience&#. Share this on Linkedin. Simon’s approach to messaging is very unique in the sense that – All organizations function on 3 levels. Tweet This!

B2B 243
article thumbnail

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

For Example …. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. Share this on Linkedin. Product companies will have a strong social approach to product development using Social Media. IT was already on the scene with Web 2.0 Tweet This!

Web 2.0 124