Adam Cohen
JUNE 17, 2010
Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Share this on LinkedIn. Spot on for Billboard magazine. I get inspired by the fusion across creative concepts like this. RSS feed readers please click through to see the video). Related Posts. The Digital Five Tool Player (7).
Adam Cohen
NOVEMBER 1, 2010
In each of these small examples, the communication is mostly 1:1. Have an example to share? Share this on LinkedIn. Two years ago, no way I’d tell you that it would be acceptable to converse via text message/SMS with grandparents. Same with instant messaging. Do you thing Facebook etiquette is a lost art or a lost cause?
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Adam Cohen
SEPTEMBER 2, 2010
One of my favorite examples of this application is the Converse Domaination effort (it’s worth the watch, go ahead, I’ll wait). Share this on LinkedIn. I’ll be calling out some other technologies separately below, but understanding and being able to leverage tools available is critical to delivering impact.
Adam Cohen
JULY 28, 2010
Here are a couple of examples, one for Whole Foods because I happen to be a fan and one for my employer. Share this on LinkedIn. . – You’ll have a jpg that you can use anywhere. If you prefer here is a photoshop template you can download and edit to your heart’s desire: Twitter Talk to Us Template, PSD file, 400K.
Adam Cohen
JUNE 8, 2010
Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Share this on LinkedIn. The technologies that are available influence traditional marketing tactics already. In some cases, they magnify each other. Tweet This!
Adam Cohen
AUGUST 24, 2010
Three Industry Examples. Share this on LinkedIn. Deciding to take that last step to a more than fifty foot drop was a daunting task, but the sense of personal accomplishment and fun was rewarding afterwards. The general sense was, “that wasn’t so bad&# and “exhilarating&# at the same time. Share this on Facebook.
Adam Cohen
SEPTEMBER 28, 2010
Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. Some key thoughts that struck me while reading the book: - Greg is very adept at taking social media examples and talking about them in terms that “traditional&# marketers will understand. -
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