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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Example: what Jeremiah Owyang did for Hitachi Data Systems. Consider a Lijit Wijit or other aggregator widget. Map out an integrated project that incorporates a blog, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product. Experiment with the value of live video like uStream.tv