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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

I want to take a second look at custom metrics today and provide two specific examples of how I use them. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. A Share, for example, can lead to many more people seeing your post. What Are Custom Metrics?

Metrics 214
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways.

B2B 259
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How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Inform stronger business decisions The insights in a competitive analysis report can inform stronger business decisions across departments such as product, marketing, procurement and others.

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Social media listening examples that will help you unearth better insights

Sprout Social

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Examples 122
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7 Essentials for Paid Media Plan with Examples

Oktopost

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

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5 successful crisis communication examples brands can learn from

Sprout Social

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event.

Examples 111
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Twitter Provides a New Overview of 'State-Backed' Information Operations on its Platform

Social Media Today

Twitter has outlined a new set of examples of attempted, 'state-backed' manipulation of tweets for political purposes, further underlining the scope of the problem.

Overview 165