Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 115

B2B Influencer Brands Marketing 115

Keyhole.co

MARCH 28, 2024

LinkedIn is the answer! But what are the odds that your LinkedIn content will stand out in a sea of digital competition? And when it comes to this, consider leveraging LinkedIn hashtag analytics. Don’t worry—This page covers everything you should know about LinkedIn hashtag analytics. LinkedIn SEO is the answer!

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Popularity. Persuasion.

Influencer 237

Influencer Authentication Survey ROI 237

Buffer Social

OCTOBER 10, 2023

I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. How is thought leadership different on LinkedIn? Many believe they lack time to create content on LinkedIn.

System 115

System LinkedIn Content Industry 115

Oktopost

SEPTEMBER 21, 2023

Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1. For B2B buyers, they’re likely to be on LinkedIn primarily. The key takeaway here is to be where your audience is.

Examples 136

Examples B2B ROI Analytics 136

Buffer Social

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 103

ROI Influencer Marketing Survey 103

Keyhole.co

JANUARY 21, 2024

Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content. That’s why we’ve prepared this Twitter marketing guide with tried-and-tested tactics and examples. Why should you focus on Twitter marketing? Jackie Lumbasi (51.4K

Examples 52

Examples Strategy Twitter Marketing 52

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Buffer Social

OCTOBER 11, 2023

LinkedIn, however, has gone the other way. Here’s everything you need to know about LinkedIn Top Voices and how to become one.    What is a LinkedIn ‘Top Voice’? The Influencer program has evolved into Top Voices, but still functions similarly.

LinkedIn 116

LinkedIn Badge Communities How To 116

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.   So, I started consuming content on LinkedIn.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Keyhole.co

MARCH 11, 2024

Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. Let’s get started!

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. 4 social advocacy program examples to inspire your strategy If you want to get a program started but you’re not sure where to begin, look no further. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

Authentication 90

Authentication Examples Class Team 90

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. What is a LinkedIn marketing strategy?

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Sprout Social

AUGUST 4, 2022

10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. For example: “We’re looking for a professional chef with a passion for food, culinary experience and a growth mindset.

Examples 98

Examples Social Media Skills Team 98

Oktopost

JUNE 21, 2023

And when it comes to LinkedIn, the professional networking giant, these conversations can be truly game-changing. Today, we’re thrilled to announce a new feature that will transform the way you interact on LinkedIn. No need to post natively or tediously edit your posts, you can now mention anyone right within Oktopost.

Features 62

Features LinkedIn Engagement Social Media Management 62

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

LinkedIn 111

LinkedIn Tips Curation Training 111

Buffer Social

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter. I love learning new things on LinkedIn — it’s been an incredible resource for me after pivoting from journalism to marketing back in 2021.

LinkedIn 128

LinkedIn Brands Template Templates 128

Hootsuite

MAY 15, 2023

As a business-oriented social network, LinkedIn can bring marketers up to 2x conversions. Because LinkedIn can be powerful for professional and business accounts, many people use this platform as part of their personal branding efforts. And LinkedIn creator mode can be a huge help. What is LinkedIn creator mode?

LinkedIn 119

LinkedIn How To HootSuite Analytics 119

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. LinkedIn for business gives direct access to customers, investors, prospective employees and leads. There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Webbiquity SMM

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Your C-suite needs to lead by example.

LinkedIn 166

LinkedIn Brands How To Training 166

Hootsuite

DECEMBER 4, 2019

Live video (LinkedIn, Facebook, Instagram). In-feed videos (Facebook, Instagram, LinkedIn, Twitter, Pinterest). For example, you could share a photo of your team celebrating winning a big new client or an industry award, or introducing a new product or an important hire, instead of just posting a link to the press release.

Examples 145

Examples Social Media Brands Content 145

Social Media Strategies Summit

NOVEMBER 18, 2022

Identify ways to leverage influencers and thought leaders on social media effectively. Read more about Instagram marketing strategy with these articles: 10 of the best examples of brands using Instagram Reels. Read more about Facebook marketing strategy with these articles: 16 Stellar examples of high-converting Facebook ads.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Hootsuite

MARCH 30, 2021

Recent statistics show that: 190 million people can be reached by Facebook advertising, 140 million people can be reached by Instagram advertising, 170 million people can be reached by LinkedIn advertising. … Facebook and Instagram, for example, let brands pick one of three conversion-oriented objectives: Conversions.

Examples 143

Examples Social Media Tips HootSuite 143

Keyhole.co

JANUARY 26, 2024

But no one can deny the sheer size of their influence, star power, and commercial success. The Kardashians are the original apex influencers who perfected the model of conquering social media with intriguing content and popularity. LinkedIn: 137K TikTok: 1.3 A prominent example is Swarovski. Instagram: 5.7 Twitter: 130.1K

Influencer 59

Influencer Social Media Strategy Marketing 59

agora pulse

NOVEMBER 11, 2020

Find the right Instagram influencers for your goals? But what else do you need to know about advertising with influencers? . If your company is like so many others these days, you may be wondering how to recruit social media influencers or key opinion leaders (KOLs) to help your brand’s cause or improve your influencer marketing.

Influencer 132

Influencer Instagram Tips Collaboration 132

Hootsuite

MAY 10, 2021

Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. For example, to reach affluent Chinese consumers, luxury brands were among the first to open WeChat business accounts. Social recruitment now goes well beyond the LinkedIn job posting.

Examples 145

Examples Company Social Media Apparel 145

Later

MAY 28, 2021

LinkedIn is no longer just for job hunting. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . While LinkedIn is a unique space to network and develop connections, it’s also full of potential for brand marketing.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Buffer Social

OCTOBER 30, 2023

I may not have Justin Welsh's celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly.   The problem? It’s unsustainable.  

LinkedIn 86

LinkedIn Strategy Template Templates 86

Keyhole.co

DECEMBER 19, 2023

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. LinkedIn: 261K TikTok: 5.2 Using consistent and effective hashtags Gymshark’s LinkedIn page has the tagline ‘Be A Visionary.’ For example, take #WorkoutChallenge. Instagram: 6.7 Stay Humble’.

Strategy 52

Strategy Influencer Social Media Meme 52

Keyhole.co

JANUARY 18, 2024

Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. LinkedIn: 10K TikTok: 957.6K With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. Instagram: 741.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Keyhole.co

NOVEMBER 17, 2023

Keep reading to get inspired by a few notable real-life social listening examples. Virgin Trains – Providing exceptional customer support Virgin Trains provides a good example of how social listening can be a vehicle for immediate change; a way to deliver outstanding customer service that will not be forgotten in a hurry.

Examples 59

Examples Brands Sentiment Reputation 59

Later

JULY 8, 2021

LinkedIn is a go-to platform for anyone looking to reach professional audiences. That said, knowing how to use LinkedIn can take some trial and error, especially if you’re new to the platform. What Is LinkedIn? . But what sets LinkedIn apart is its professional focus. Ready to get started on LinkedIn?

LinkedIn 85

LinkedIn How To URL Skills 85

Webbiquity SMM

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” How Much Budget is Allocated to Influencer Marketing. Affiliate sales support independent publishing.

B2B 225

B2B Social Media Marketing Influencer 225

Keyhole.co

NOVEMBER 2, 2023

Influencer marketing is a powerful tool for businesses to connect with their target audience. Micro-influencers particularly, are known for their highly-engaged following and niche-specific audience. However, the success of an influencer marketing campaign hinges on one crucial element: the influencer outreach email.

Influencer 52

Influencer Tips Collaboration Campaign 52

Oktopost

SEPTEMBER 21, 2023

Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1. For B2B buyers, they’re likely to be on LinkedIn primarily. The key takeaway here is to be where your audience is.

Examples 62

Examples B2B ROI Analytics 62