agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. In fact, Twitter is one of the few social media platforms in which you can still build traffic and leads without investing in advertising. After all, it can be chaotic.

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Social Media Management Social Media Tips Content 187

Keyhole.co

SEPTEMBER 13, 2023

billion users, TikTok is set to be the next big social media platform after Instagram. That’s where the right TikTok hashtags can help you. You need a solid TikTok hashtag strategy to detect the right ones. When someone searches for a specific hashtag or clicks on one, TikTok presents them with a feed with the same tag.

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Hashtag Trends UGC How To 52

Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

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Social Media Strategy Engagement Hashtag 132

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Your social media report can also help you look forward and plan ahead.

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Report Data Social Media Content 121

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

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Education Social Media Tips HootSuite 93

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

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Social Media Brands Marketing Meme 118

Convince & Convert

JULY 14, 2021

Create a calendar of all upcoming (smaller) holidays and other notable days that can somehow relate to your business. Allow you to feature products on the home page based on the upcoming holidays / days (even during slower seasons) which may fit the user intent better. It is also a good idea to publicize that calendar on your site.

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Instagram Strategy Marketing Upcoming 217

Convince & Convert

DECEMBER 5, 2017

The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag. When REI’s support team uses marketing’s #forceofnature hashtag, they reinforce marketing’s message and unify the brand’s voice. Both teams win big.

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Social Media Marketing Team Upcoming 208

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.

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Eventful Social Media Conference Hashtag 155

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

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Engagement Communities Video Tourism 149

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. The best way to make your brand stand out on social media is to maintain consistency.

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Brands Airlines Hashtag Influencer 159

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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Social Media Metrics Data Team 143

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you.

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Analysis Sentiment Marketing How To 105

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Social Media Strategies Summit

SEPTEMBER 18, 2023

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

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Influencer Travel Retail UGC 130

Later

NOVEMBER 5, 2020

Have you ever struggled to create a social media post? Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. We’ve been there. Choose Your Content Pillars.

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Social Media Strategy Hotels Content 112

agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? For example, team leads may want more revenue, and then somehow everyone agrees that increasing the number of Facebook fans will instantly grow sales. In the example below, U.S.

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UGC Social Media Content Hashtag 110

Sprout Social

AUGUST 12, 2021

A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. Why you need a social media campaign template. Social campaign management today can be an arduous process for social media managers without the proper infrastructure in place.

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Template Templates Campaign Social Media 128

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships.

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Metrics Influencer Marketing Survey 100

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Sprout Social

FEBRUARY 5, 2019

As noted in our guide to 2019’s social media trends , the need for conversational commerce is growing. With over half of consumers seeking customer service through social media, today’s social bots can address such concerns around-the-clock. 11 effective chatbot marketing examples. Why, though? Hello Fresh.

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Examples Strategy Marketing Discount 110

Ignite Social Media

MARCH 22, 2019

Spring on a Relevant Hashtag. However, using hashtags that are relevant to your brand and audience’s interest can be beneficial when it comes to creating fresh content. To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st.

Content 156

Content UGC How To Hashtag 156

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Unfortunately, many companies lose customers because they cling to outdated social media tactics. But this tactic ignores the social aspect of social media.

Social Media 96

Social Media Authentication UGC Communities 96

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.

Eventful 107

Eventful Social Media Conference Hashtag 107

agora pulse

OCTOBER 8, 2020

Social proof. Yes, using Instagram to help your customers remember who you are as a social media agency and why they love you (and your clients) is a critical part of your Instagram marketing. Because Instagram is a real-time, visual network, it sets it apart from its social media brothers and sisters. Overt sales.

Instagram 179

Instagram How To Hashtag Guidelines 179

SocMed Sean

FEBRUARY 1, 2022

Instagram quickly became, and continues to be, the social media app of choice for people wanting to show the world who they “really” are. Users could post a square picture, tag a location and people and write a short comment and hashtag underneath it. They’re a great example of how to maximize the platform’s potential.

Instagram 162

Instagram Study Influencer Tips 162

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

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Team How To Social Media Management Trends 188

agora pulse

FEBRUARY 23, 2021

We recently talked to Ali about his upcoming session at Social Pulse Summit: Instagram Edition. For example, if you are not using Instagram Reels and Live Video in 2021, you could be missing out on a lot of organic reach. Agorapulse: What has you most excited about Instagram in this upcoming year?

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Strategy How To Marketing Instagram 129

Hootsuite

JULY 21, 2021

The world of social media is an ever-changing landscape. For example, your company might find an Instagram influencer who is already popular with an audience that’s related to yours, like a business that sells makeup would find another influencer selling beauty products. Follow hashtags related to your industry.

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Influencer Instagram How To Fashion 135

Keyhole.co

FEBRUARY 13, 2024

With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get an accurate pulse on the audience. With social listening, you can identify trends your audience loves and hop on the bandwagon to maximize reach.

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Twitter Sentiment Microblogging Hashtag 59

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Head over to the discover page on your app to see what hashtags and sound clips are trending for inspiration about what you can use on your own feed. Include the right hashtags.

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Hashtag Trends Influencer Platform 133

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. For example, a life insurance brand may want to appeal to both older and younger generations.

Brands 115

Brands How To Authentication Collaboration 115

Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. Take for example Pokémon Go, #MotivationMonday, the Super Bowl, Stranger Things, and “The Dress”.

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Trends Social Media Brands Hashtag 60

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Here’s an example of how eSports brand Fnatic shows users around their HQ: @fnatic.

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How To Hashtag Influencer UGC 132

agora pulse

FEBRUARY 11, 2020

A prime example of this was Instagram’s Stories feature , which it took straight from Snapchat. TikTok is a rapidly-growing social media platform. Users who participate in a specific hashtag challenge create their own variations on videos with the same song or audio. Make sure you’re doing the following: .

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Instagram Meme Upcoming Authentication 146

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. For example, if most of the people you follow are in the social media niche you’re more likely to see personalized trends associated with social media.

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Trends Twitter How To Hashtag 129

Sprout Social

NOVEMBER 8, 2022

We’ll also show you some examples of awesome TikTok bios from successful brands and influencers. TikTok bio examples from brands. You may also add emojis (which count as two characters), hashtags and badges to your bio (if you’ve been verified on TikTok ). TikTok bio examples from brands. Be yourself: I ??

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Tips Upcoming Travel Badge 88