Sherrilynne Starkie

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What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? Newbies are often surprised by how much time social media can eat. Newbies are often surprised by how much time social media can eat. Start by pinning down exactly what you want social media marketing to do for your organization.

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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

This social media app allows users to shoot and post 60 second videos. Hashtag Challenges . A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. For example, music and songs matter on TikTok.

Brands 273
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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

This social media app allows users to shoot and post 60 second videos. Hashtag Challenges . A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. For example, music and songs matter on TikTok.

Brands 195
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.

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Top tips for bloggers and brands

Sherrilynne Starkie

Is there a specific hashtag or keyword that should be used? For example, in a restaurant review it would be fair to mention if the appetizer was served still frozen in the middle. Brands and their public relations agencies need specific information about a social media influence to understand fully the return on their PR investment.

Blogger 367
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Foundations for integrated digital marketing

Sherrilynne Starkie

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Earned Media).

Marketing 284
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A new brand for IABC

Sherrilynne Starkie

The presentation included a sneak peek at the new logo and provided many examples of how it may be implemented. For a conference of professional communicators, of course there was a hashtag for such a special announcement: #IABCsneakpeek. Related posts: Branding you: using social media to find a job. It won me over!

Brands 150