This week’s #Socialmedia Tweetchat Topic: Social and the New Model For Market Segmentation #sm48
Direct Marketing Observations
FEBRUARY 23, 2010
Using the last example, customer retention, the segmenting considers factors like profitability, strategic fit, product version and longevity. What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. Understanding and using social segmentation is challenging. via hashtagsocialmedia.com.
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