Direct Marketing Observations

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This week’s #Socialmedia Tweetchat Topic: Social and the New Model For Market Segmentation #sm48

Direct Marketing Observations

Using the last example, customer retention, the segmenting considers factors like profitability, strategic fit, product version and longevity. What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. Understanding and using social segmentation is challenging. via hashtagsocialmedia.com.

Marketing 152
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Should Your Social Networks Mingle?

Direct Marketing Observations

In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. I’m going to use Yoono as my first example. Yoono connects you to your social networks and messengers. Actually 2 points.