Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

JANUARY 24, 2012

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. The recent example of the McDonalds campaign gone bad is…well, its just “Ouch.” You’ll gain real and valuable insight.

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

JULY 28, 2011

A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? But is number of users the best metric to track? Increased brand value? Increased share of voice?

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

OCTOBER 28, 2012

Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

JULY 19, 2011

We had a small amount of discussion on Twitter around the hashtag #sociallyspeaking, but even that was pretty weak. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. I mean, it was crickets. Not in my book.

Badge 175

Badge Creative Commons Engagement Hashtag 175