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Social Media Success Starts with Listening

Webbiquity SMM

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. For example, your company may be mentioned in a tweet or status update that’s something like “Had lunch with my friend from XYZ corp yesterday.&# Follow them on Twitter.

SM2 189
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Influence: a.k.a. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Tweet This!

SM2 187
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3 Reasons To Dig Deeper In Social Listening

Convince & Convert

For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. Once you know who is already in love with your product, you can activate this group by asking them to help you in specific, shareable ways. Influencer identification.

Alterian 126
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The Trouble With Social Media Listening

Janet Fouts

I say it wherever I go, whether speaking to a large group or coaching my clients one on one. Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. I’ll tell you a little story here as an example. Take the example above as a lesson.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Historical data seemed more robust as well.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. Looking for examples of social media success to emulate?

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., ” Campaigns are gShift’s method for creating different keyword groups to track (e.g., Among plans for coming releases are “engagement signals,” which will display, for example, how many people have commented anywhere (Twitter, Facebook, LinkedIn, etc.)

Software 140