article thumbnail

Balancing social resources across multiple business lines

Sprout Social

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 100
article thumbnail

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Buffer Social

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The complete guide to using LinkedIn Groups

Sprout Social

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Table of contents: What are LinkedIn Groups?

Groups 127
article thumbnail

How we designed a logo system for Sprout Social’s Business Resource Groups

Sprout Social

Throughout the course of history, logos have been used to visually communicate the identity of a group or business. In 2020, we applied this same concept to an important initiative at Sprout, our Business Resource Groups (BRGs), which are employee-led groups for traditionally underrepresented communities to come together at Sprout.

System 91
article thumbnail

AI in marketing examples: How CMOs are leading teams into a new frontier

Sprout Social

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Ultimately, it comes down to leading by example.

Team 110
article thumbnail

4 social advocacy examples that prove authenticity pays off

Sprout Social

And yet, social advocacy examples continue to be the exception. 4 social advocacy program examples to inspire your strategy If you want to get a program started but you’re not sure where to begin, look no further. Dedicate staff time and resources to understanding what will make a program thrive at your organization.

article thumbnail

What is a customer journey map and how to make your own [examples included]

Sprout Social

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Some examples of goals include: Identify the top three customer pain points. Identify content gaps.

Examples 101