Webbiquity SMM

JANUARY 24, 2019

Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group. Let’s take the example of an online store selling custom made shoes. These includes iShade for accounting, Biznik for small business owners, and Sermo for physicians.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

MAY 26, 2011

Along the lines of: oursourcing ( n ): collaboration between a small group of individuals inside and outside of an organization to perform a specific task for mutual benefit. The recent collaboration between me and Cheryl Burgess on the Nifty 50 Top Women on Twitter and Top Men on Twitter posts would be a small example of oursourcing.

Committee 140

Committee Collaboration B2B Project 140

Webbiquity SMM

DECEMBER 6, 2010

But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ).

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

DECEMBER 10, 2013

The best examples use photos or video along with text.( Corporate social media efforts are led by marketing, PR or advertising functions in 68% of enterprises; another 28% center efforts in a dedicated social media or digital group. Cox Business ). Cox Business ). Cox Business ). Michael Brenner ). Heidi Cohen ). Social Media Today ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

JULY 9, 2012

For example, every bank hires security consultants to test its systems. Use statistics: write about your clients as a group rather then individual entities, for example: implementing your 1,000th customer system, hitting the 1 million user mark, or achieving 98% customer satisfaction.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

FEBRUARY 2, 2012

But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” ” A Marketer’s Guide to Quora by HubSpot Blog.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

FEBRUARY 16, 2011

participating in groups and answering questions). Anne Field helpfully identifies six common LinkedIn mistakes (and it’s not only small businesses who make these BTW) and the right approach to use instead, for example, overtly promoting your product or service (gauche). 13 LinkedIn Mistakes You Should Avoid by New Grad Life.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

SEPTEMBER 21, 2010

Examples range from Google News and Yahoo! to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer. For example, it took me just minutes to create my own newspaper organizing tweets and links from the smart group of local Minneapolis Twitters I follow.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

MAY 24, 2010

On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. Thoughtful companies keep their SEO efforts local (to avoid link-spamming , for example) and after evaluating all of the costs, many are even moving call centers back onshore. And see myth #1 above.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. Virtually all of the websites in the group saw an increase in the percentage of traffic driven by search in the first quarter of 2012 vs 1Q2011, indicating that b2b tech buyers are relying more on search.

SEO 188

SEO B2B Social Bookmarking Organization 188

Webbiquity SMM

NOVEMBER 30, 2017

Here is an example from Evan LePage, a Hootsuite Blog Specialist. Even though marketers can categorize potential customers into preference-based groups, there’s still a huge flaw in applying section generalisation. Automation often creates awkward situations. He tested out a series of automated comments on the Instagram platform.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. For example, DirecTV is good at this; JustHost is not.) Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JULY 9, 2012

For example, every bank hires security consultants to test its systems. Use statistics: write about your clients as a group rather then individual entities, for example: implementing your 1,000th customer system, hitting the 1 million user mark, or achieving 98% customer satisfaction.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

MARCH 13, 2019

A little while ago, we added a button on our blog that points to our ” Marketing Mavens ” LinkedIn group. From the examples above, you should see that they can have compounding and cumulative effects that lead to consistent traffic and lead volume growth . It works the other way too. That’s not a good answer.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JUNE 20, 2011

These people aren’t shy about telling you how wonderful they are (it’s amazing how many Twitter handles and profiles, for example, include terms like “guru,&# “expert&# or even “god&# ), or treating social media as a direct sales channel rather than a mechanism for sharing valuable insights and information.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

MAY 10, 2016

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Links to all showcase reviews are included near the end of this post. 1) LikeAlyzer. Google Review Count: 790,000.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

AUGUST 9, 2010

No automated sentiment tracking tool is perfect (for example, “It sucks having a cold but NyQuil is helping&# may be tagged as a negative brand reference for Vicks because of the way that sentence started). Influence: a.k.a. The C-suite expects justification for every dollar spent, including investments in social media marketing.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

AUGUST 1, 2011

For example, LEGO Group is known for involving its most passionate customers intimately in its new product development process. Make customer satisfaction everyone’s job.

Discount 147

Discount Metrics Compete Groups 147

Webbiquity SMM

SEPTEMBER 9, 2014

Employees have been finding ways to distract themselves, and others, and generally waste time at work, for pretty much as long as groups of human beings have worked together. Fear that employees will waste time on social sites. Employees intentionally wasting work time are a sign of poor hiring, poor motivation, and/or poor management.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

NOVEMBER 16, 2010

For example, your company may be mentioned in a tweet or status update that’s something like “Had lunch with my friend from XYZ corp yesterday.&# Join the same LinkedIn groups. Filter to find the influencers. Follow them on Twitter. Subscribe to their RSS feeds in a reader. Listen to what they are saying before jumping in.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

MAY 10, 2011

If you sell through any kind of channel, find creative ways to link to your partners, either within blog posts (for example, when discussing a specific topic where one of your partners has expertise or writing about a specific geographic region) or even by “advertising&# for them in your sidebar. These can be things like lists (e.g.,

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 30, 2010

Check out this outstanding collection of amusing, creative and occasionally bizarre examples of what you may see when clicking on an outdated link or mistyping a URL. Contextual Advertising Gone Wild – 20 Examples by Pedro Laboy. ** 5 Stars. Sometimes, however, this can go horribly wrong–as the examples in this post demonstrate.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

SEPTEMBER 13, 2010

If it’s difficult for you to maintain that schedule on your own, consider a group blog where several authors provide content, easing the load on each. You can post your email address, use a WordPress contact form plugin , or incorporate an interactive business card (see the upper-right of this blog for an example) on your blog.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. Virtually all of the websites in the group saw an increase in the percentage of traffic driven by search in the first quarter of 2012 vs 1Q2011, indicating that b2b tech buyers are relying more on search.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

FEBRUARY 4, 2013

Throughout, the authors use the term “marketing round” as useful shorthand to describe the group of professionals from marketing, search engine optimization (SEO), PR, social media, content development, design and online advertising whose efforts need to coordinated in order to optimize online results.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

SEPTEMBER 9, 2013

Use social media and news monitoring tools to identify the online venues where your prospective buyers are hanging out, discussing your company, your industry, and your competitors.For many b2b companies, LinkedIn Groups are a rich environment for discovering and participating in these conversations. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. If you need more of an ego boost, try TwitterGrader. Your custom paper is updated daily and easy to share.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. Though a few of the examples are vague or misleading, most are compelling.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. For example, she devotes six pages to why companies shouldn’t rely on interns for their social media strategy or execution. Finally, as wonderful as the book is, its a tad long.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

MARCH 29, 2022

This is much more effective than trying to guess what people want, and far less expensive than running focus groups. For example, if you are an expert at providing CRM software information, mention that in your Quora profile. For example, here’s Neil Patel’s Quora profile where he clearly states who he is and what he does.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

AUGUST 29, 2017

Name variants are one example: do a Twitter people search for “Elizabeth Smith” and you’ll find lots of accounts under that name. But you can’t tweet only to the members of a group, or use groups in ad targeting. Twitter doesn’t even make it easy to find groups. Improve Search Capabilities.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Webbiquity SMM

MARCH 14, 2017

Old Movie Effect animation, for example, makes a color photo black and white and adds scratchy moving vertical age lines throughout. ” — Marketing Insider Group. Showcase reviews: Marketing Insider Group. Marketing Insider Group. ” — StoreYa Blog. Pricing: free. Showcase Reviews. BuzzBlogger. Likeable Media.

Tools 185

Tools Sample Samples Price 185

Webbiquity SMM

MARCH 21, 2012

What’s the best way to start and grow a LinkedIn group? How to Grow Your LinkedIn Group Numbers by Flyte Blog. 81% of LinkedIn members belong to at least one group. So how can companies most successfully use LinkedIn to generate more leads and sales? How can you optimize results from LinkedIn advertising?

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

JANUARY 20, 2015

A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. How can you make the most of LinkedIn groups? ” Guides to Using LinkedIn Groups.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

MARCH 29, 2016

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Image credit: BundlePost. Each platform has its own strengths and personality.

B2B 100

B2B Social Media Strategy Marketing 100