Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. For example, if someone donates $5, they get a 5% off coupon for one of your services. Create an employee advocacy cohort.

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Waxing UnLyrical

MAY 17, 2018

The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. What could be so bad that I was being warned strongly against sharing it outside of a closed Facebook group? The facilitator who told us we couldn’t share beyond the closed Facebook group.

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Exercises Creative Commons Issues Groups 205

Waxing UnLyrical

JUNE 12, 2018

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For example, if you have a clothing website geared toward families with small children, you’ll probably be able to cluster messages based on sizing (and increasing in sizing as the years go on).

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Waxing UnLyrical

JUNE 26, 2017

A couple of weekends ago, I shared this nifty little graphic in my Social PR Posse Facebook group : It got a lot of responses. “Then I saw your Bahamas post in the FB group. Take my new coaching program , for example. I mean, who doesn’t want to go to the Bahamas?! Do you want to go to Antigua with me?”

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Waxing UnLyrical

APRIL 4, 2019

According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Hubspot recommends creating, “blog posts, instructional videos, how-to guides, and showcasing practical examples from your customers. Engagement.

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Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

MAY 14, 2014

Here goes: “PRofessional” – One of the key descriptors of someone who sets an example for others to follow. “PR” introduces many of the words that are used in describing successful businesses and successful businesspeople. Piqued your interest? PRide” – If you’re not proud of what you’re doing for a living, do something else !…and

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Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. Today, I’m giving you a snapshot of the framework along with an example for each. C3 (Content) Weidert Group Case Study: Fisher Tank Company. C1 (Corollary) Case Study: AmEx – Small Business Saturday.

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Waxing UnLyrical

AUGUST 2, 2018

Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. You can’t give people what they want unless you listen to them first. So, talk to your clients! Create surveys.

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Waxing UnLyrical

MARCH 14, 2013

So set up a fan page or a group where you can control the environment (set strict restrictions on posting and monitor until it becomes evident how the page will be used.) For example, here is the NYC DOE social media policy. If using Facebook, know your school or district’s policy on social media engagement.

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Waxing UnLyrical

SEPTEMBER 4, 2013

What group did I belong to? I can find examples of each group in my own feed. But which group do you most fit into? They are adept at both solitary life and living in huge groups. Sometimes, it can be too loud, exhausting and ineffective. The collective nouns – thought #2 – seemed pertinent here.

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Twitter Groups Groups Feed 202

Waxing UnLyrical

APRIL 29, 2015

Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause. “We Do you live by the sea in a surf-community such as the Boys to Men group in San Diego? But does it work?

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Waxing UnLyrical

JANUARY 29, 2019

Analytics is a prime example of how marketers and businesses can benefit from automation. Perhaps even more essential is the ability to schedule and send mass, drop emails to designated groups of customers and clients. Feature #1: Analytics. Statistics and data are arguably as important as the products and services a business offers.

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Features Marketing Statistics Template 169

Waxing UnLyrical

DECEMBER 5, 2011

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. For example, bloggers that your company works with consistently over several campaigns. The keys are: To find the right balance between the two groups. Think raving fans.

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Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. For example, if we saw a significant key purchase come through.

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Waxing UnLyrical

JANUARY 22, 2014

As an example, let’s get back to Mr. Tapper. Author information Matt LaCasse Social Media Account Manager at KimberMedia Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients.

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Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

OCTOBER 18, 2011

This ability for the small fry (and some not so small) to just go ahead and, for example, use the “Like” function as a voting mechanism in a competition is not just a problem in Malta. ” In fact, the most impressive piece of social media work I have seen in Malta has come from Island Hotels Group (not a client I must add).

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Waxing UnLyrical

OCTOBER 21, 2016

For example: Clothing-wise, select items that you can mix/match easily. So while I make sure to bring, for example, a pair of trousers that can look equally cool tucked into my super-versatile black boots (yes, those in the pic!) Frequently I learn something too, so there’s certainly the ROI of over-sharing right there.

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Waxing UnLyrical

MARCH 22, 2011

Surveys [are] the best-known example. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Try out Slideshare’s recent addition, Zipcast, for online focus groups (it’s free). What color?

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Research Focus Group Survey Statistics 172

Waxing UnLyrical

JUNE 7, 2018

This image actually originates from an article by the Nielson Normal Group called “Design Thinking 101,” which even begins by saying “It is a common misconception that design thinking is new.”. If you read through these examples and think, “I don’t do all those things when I develop new content,” I hear you.

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Waxing UnLyrical

MAY 29, 2012

For example, in 24 hours Manwich had two people post photos via Instagram. You don’t need to create a focus group; you have one already. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. And when people talk, you can take action. Now get out there.

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Case Study Study Social Media Flickr 200

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters.

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Waxing UnLyrical

FEBRUARY 22, 2012

Hiding behind a false front in hopes of getting someone to act in a particular way is in no way an example of transparency. Of particular note are articles relating to “free flow of information.”. If I had to choose one word that, in my mind, describes this act, it would be deceit.

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Banking Flickr Guidelines Organization 181

Waxing UnLyrical

FEBRUARY 3, 2016

Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp! ) I have yet to come across a “group tweeting” assignment! As a youngster growing up in rural Georgia, I was constantly chided by my elders… “Don’t always be talking about yourself; pay more attention to others.”. in team sports.

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Sports Banking Flickr Energy 100

Waxing UnLyrical

JULY 15, 2015

While the communicator’s role is to communicate their organization’s leadership’s views to those audiences, their first step and perhaps most important job, is to listen to what these groups are saying. Hat tip to Lisa Gerber of Big Leap Creative for suggesting Netflix as a great example of a forward-looking organization.

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Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. You are surrounded by windows … and people who like to tweet about other drivers doing dangerous things on the road.

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Waxing UnLyrical

AUGUST 4, 2011

This is especially true when we’re tasked with speaking to a wide audience that includes groups who aren’t historically considered mainstream. For example, McNugget love songs are funny because they’re intended to be funny. If language or context is an issue, get ambassadors. Recruit members of the community to help share your message.

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

APRIL 13, 2011

Throughout Professor Crystal’s presentation, which included plenty of lively debate, we were also treated to plenty of historical examples of how abbreviation actually improved language over the centuries, and that what has happened in the last 10 to 15 years is nothing new.

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Waxing UnLyrical

NOVEMBER 19, 2010

In August, fans of G-Dragon – a member of Korean hip hop group, Big Bang – fund-raised over $18,000 for Seoul University Children’s Hospital, in honor of his birthday. Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

MAY 1, 2013

For example, I’d hate to be a telemarketer (but, if I had to be one, I’d be the best friggin’ telemarketer out there), for example. My friend is the wondrously talented Ann Bevans of Bevans Group, LLC. If that’s not sales, what is? I really feel for those poor people. Of course they do!

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Consultant Course Issues Flickr 236

Waxing UnLyrical

MARCH 21, 2013

We participate in LinkedIn groups. Let’s just take me and my business, for example. We engage in banter on Twitter on a regular basis. We host, and participate in, Twitter chats. We do Facebook Q&As. We comment and share on Google+. We speak at conferences (sometimes even if we’re not paid for our time).

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Consultant Hosting Flickr Questions 256

Waxing UnLyrical

MAY 11, 2016

For example, we just helped a restaurant client launch an influencer campaign with the goal of increasing its social following, engagement and ultimately bringing new patrons into the restaurants. In the B2B space for example, you can use media relations to generate leads for the sales team and shorten the sales cycle.

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Waxing UnLyrical

AUGUST 31, 2012

For example, in 24 hours Manwich had two people post photos via Instagram. You don’t need to create a focus group; you have one already. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. And when people talk, you can take action. Now get out there.

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Twitter Flickr Klout Case Study 154

Waxing UnLyrical

NOVEMBER 7, 2014

If not, you can draft and field a perception survey, which you can ask your client to send to a specific group of recipients, asking them to complete it anonymously. Tip: Sometimes it is possible to cull this information from information available online, or from prior research the organization has fielded. Tying things together.

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Waxing UnLyrical

JUNE 21, 2013

These activities are pretty standard; #4 in particular can be really useful (or really overwhelming for some people, depending on which way you look at it). People like being added to lists, so you’re both giving them an ego boost, as well as making it easier for yourself to find relevant content.

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Waxing UnLyrical

JUNE 10, 2015

” However, this is a diverse group – far too diverse for writing targeted copy. For example, the hypothetical pet grooming website might sell upscale products and decide to target owners of purebred dogs who earn more than $100,000 per year.

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Waxing UnLyrical

AUGUST 22, 2016

It is no surprise that Disney doubled the original pledge of $1 million and donated $2 million to the Make-A-Wish Foundation… and this is just another example that Social PR means doing good for the ones around you. What tip(s) would you give those starting on the road to Superhero-level Social PR ?

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Waxing UnLyrical

NOVEMBER 11, 2015

Because we, teachers, should be setting the example, leading the way for our students and advisees as they, themselves, prepare for their inevitable dive into the deep end of the working world pool. But it is something that I seem to be seeing more frequently…probably because I’m paying more attention to the situation. Why am I on this rant?

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