The Social Media Incubator

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How to Use LinkedIn for Marketing/Non-Sales Professionals – Part I

The Social Media Incubator

Here’s a few examples of the benefits of LinkedIn beyond finding new customers: Building Credibility & Establishing Trust. Ways to do this: 1. Participate in Groups pertaining to your area of expertise. Answer questions that are posed within the Groups that demonstrate your knowledge and experience.

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The How and Why of Twitter Lists

The Social Media Incubator

Examples are having a list for family members, for friends, another for clients, etc. The list then groups the members of that list together, giving you a bird’s (Twitter’s) eye view of the posts just from people in that group. Simply put, Twitter Lists are a way to organize the people you’re following on Twitter.

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Is Your Online, Verbal and Social Presence, Um, Full of Filler Words?

The Social Media Incubator

Whether you are cold-calling, having a casual coffee with a prospective client, or presenting to a large group, filler words can undermine your credibility. A perfect example of this would be “basically” or “what I’m trying to say is.”

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Hey Brands – Tag, You’re It!

The Social Media Incubator

With the proliferation of social media, people are now sharing their brand experiences with their social media groups by writing reviews and creating recommendations. For example, say you’re at a Minnesota Twins game at Target Field drinking a Summit Extra Pale Ale that was brewed at Minnesota’s own Summit Brewing Company.

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