Techipedia: Tamar Weinberg

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Here a few examples: 77% of the population of the world own a mobile phone. There are far too many ways of utilizing SMS marketing to list, but to give you an example, here are a few examples of potential implementations. Personalize your data by segmenting the contact database into demographics and specific target groups.

SMS 187
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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Social networking gives sponsors and clinical trial coordinators the ability to target a vast group of e-patients. 3)Target Specific Patient Groups. When looking to reach potential patients, coordinators need to take into account just how unique and diverse a group of people in a given demographic can be. Google Analytics.

Research 194
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Example Social Media / Online Marketing Strategies Based on Industry. Join relevant groups and join in the conversation. As a rule of thumb, Facebook is great for local advertising while Twitter is better for targeting niche groups. Real Estate. Goal: Connect with home buyers and sellers. Tourism/Travel/Hospitality.

Industry 231
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How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

This video by Inspired Bicycles is a great example of using the resources around you to create a video that works for your niche audience. A hotel group had a 170% increase in room upgrades. Think about what you want your audience to see and hear about your business and the video solution will quite possibly be under your nose.

Video 178
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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Take a look at some strong examples of community support. Autodesk WikiHelp : Another software behemoth, Autodesk’s engineering niche introduces a decidedly heavier technical element than previous examples. Everyone from Apple to Starbucks leverages online communities to impact their businesses. It’s Worked Before.

Cost 135
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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. One great example this year has been Blame Drew’s Cancer.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

The school filed an appeal to change the time of the game with the Texas Association of Private and Parochial Schools , or TAPPS, the group that organizes the tournament. Although there was a Facebook group, people wanted and needed something more professional to attempt to effectuate change.

Brands 132