Small Business Mavericks

MARCH 4, 2012

Ecommerce websites often include content that isn’t permanent, for example, product descriptions – these are often removed once the site discontinues that product. The use of robots.txt files can help, for example, can prevent search engines from spidering group data such your archives.

SEO 98

SEO URL Issues Price 98

Small Business Mavericks

AUGUST 27, 2012

Now, take that list and group your keywords into categories. This is just an example. Get a list of your top 100 keywords and delete any that are not specifically relevant to your business. Put all like keywords together. For instance, if you are an auto mechanic, you might have the following categories of keywords: Brakes.

Sites 93

Sites Research Engineering List 93

Small Business Mavericks

FEBRUARY 2, 2012

Group deals do need careful attention. Through Twitter (and Facebook) you can announce short deals; for example, you can offer a decent discount for all lunchtime (11:30 am – 1:30 pm) transactions. You can also announce similar deals – one day, five days, the first 100 customers are good examples. Groupon charged $7.50

Small Business 101

Small Business Cost Discount Retail 101

Small Business Mavericks

DECEMBER 16, 2011

The correct definition is from The American Marketing Association AMA, which states that the “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” An example would be Apple Corporation.

Brands 105

Brands Apple Groups Groups 105

Small Business Mavericks

FEBRUARY 10, 2012

Some of those strategies can be modernized – a good example is the use of coupons. For smaller businesses that concentrate on smaller geographical areas, marketing such as billboards, paper-based newspapers (and magazines), and sponsorship of local community groups such as sporting and cultural events can deliver good results.

Strategy 93

Strategy Marketing Fashion Small Business 93

Small Business Mavericks

JUNE 3, 2014

I’ll use mobile advertising as an example because the smaller screen size makes the ads very noticeable. The measurement guidelines for mobile advertising were finalized after a lot of discussion between various marketing groups. Yes, they both are tree fruits, but they are not the same thing.

Advertising 79

Advertising Mobile Guidelines Apple 79

Small Business Mavericks

MAY 14, 2012

Stumbleupon is a good example. Keep your profile up-to-date, and to really get the most out of of Linkedin, join and participate in relevant groups. What is important is you some of these sites to best effect. Where small business owners have failed in the past is the limited exposure they give to the social side of these websites.

Social Media 93

Social Media Digg StumbleUpon Twitter 93